Diesel On Full Guard Smart Watch Hands-On

Diesel On Full Guard Smart Watch Hands-On

Diesel On Full Guard Smart Watch Hands-On Hands-On

Diesel knows their audience well and a product like this shows it. While clearly not being the smartwatch for everyone, the Diesel On Full Guard ("Diesel On" is what the brand's smartwatches are called) hits the mark for cool, techie, and masculine fashion tool smartwatches. It isn't the fanciest smartwatch on the market, but it makes good use of its Google Android Wear 2.0 operating system that has its own nice ecosystem of functionality and adds exclusive software designed by Fossil with lots of good faces that have meaningful customization options.

Diesel On Full Guard Smart Watch Hands-On Hands-On
All images by Ariel Adams

Diesel On Full Guard Smart Watch Hands-On Hands-On

Fossil, who is the licensee partner of Diesel who produces the products, have entertained some arguably heinous design directions for Diesel watches over the years. If anything, the brand was most certainly not afraid to take design risks (fearless they were). With that said, enough of the time, Fossil hit the nail on the head for Diesel's core buyer demographic, and thus the watch partnership continued to be very fruitful for both entities. Now that Fossil is making everything "smart" and "connected," all of its brands, including Diesel, are getting their own smartwatch products.

Diesel On Full Guard Smart Watch Hands-On Hands-On

Diesel On Full Guard Smart Watch Hands-On Hands-On

In exploring that topic elsewhere on aBlogtoWatch, I mentioned how Fossil was going to reference its old playbook, taking a popular item and giving it a pop culture fashion sheen to appeal to a particular audience. The Diesel On Full Guard, with its hip tech-punk-style design right out of a video game, and neat looking animated dials is just what the brand's mostly young male demographic is all about.

Diesel On Full Guard Smart Watch Hands-On Hands-On

Diesel On Full Guard Smart Watch Hands-On Hands-On

Diesel On Full Guard Smart Watch Hands-On Hands-On

Some neat user interface choices include things like the HUD, which is really just an optional on/off data overlay that has information such as weather, battery life, and time. It is meant to remind people of similar data screens from video games with military-style elements. Diesel created the name "T-ON-I" to represent this system and it stands for (time, organization, notification, and intelligence). The idea is for it to be a "wingman" on the wrist, which is Diesel's way of saying that the app and its tools are meant to be cool-looking but also useful for the wearer.

Diesel On Full Guard Smart Watch Hands-On Hands-On

Diesel On Full Guard Smart Watch Hands-On Hands-On

Diesel On Full Guard Smart Watch Hands-On Hands-On

The fashion element of T-ON-I and the overall Diesel-On experience comes into play when you see the vast customization options that allow the user to "change the color of the glass." The idea is to replicate in software what it would look like for the crystal to be in various tinted colors such as yellow, blue, or orange (and a lot more). There are even bi-color "glass" choices which use the accelerometer sensor in the watch to simulate the look of moving the watch dial in the light as the colors change. This is all fun cosmetic stuff, but remember that the hallmark of a good watch is that it is both a good timekeeping tool (and a lot more these days) as well as a fun to play with toy.

Diesel On Full Guard Smart Watch Hands-On Hands-On

Diesel On Full Guard Smart Watch Hands-On Hands-On

You might not want to be the guy with the gold-toned Diesel smartwatch (make sure you can pull that one off if you are drawn to it), but the Diesel On Full Guard is a great connected smartwatch option for the hip under 25 year-old male that likes urban/industrial chic brands like Diesel (or actually Diesel).

Diesel On Full Guard Smart Watch Hands-On Hands-On

Diesel On Full Guard Smart Watch Hands-On Hands-On

My one gripe after checking it out a bit is the charging dock. This is a small disc-style magnetic dock that you rest the watch on. Fossil is by no means the only one guilty of this - the design clearly came from Apple most notably. I just get really irritated with all these ultra fragile charging solutions for smartwatches. Accidentally hit the watch and it sweeps right off the dock and won't be charged only to be discovered when it is too late. Smartwatches need smart charging solutions that are more durable and reliable. Why not a large clip that goes over the watch? So that if it gets knocked off a table it is likely still charging. Imagine all the people whose mobile phones would be dead all the time if they needed to be charged exclusively when positioned on a small table mat.

Diesel On Full Guard Smart Watch Hands-On Hands-On

Diesel On Full Guard Smart Watch Hands-On Hands-On

Diesel On Full Guard Smart Watch Hands-On Hands-On

The Diesel On Full Guard watch is 48mm wide by 54mm tall, and is rather comfortable and wearable for a device like this. The case is in steel, and reasonably well-made for the price with a strap that is 24mm wide. The first of the Full Guard watches to be available is the reference DZT2002 in black on the brown strap (and it will be a Macys.com exclusive to start). The other models are the DZT2001 (two-tone steel and black case), DZT2003 (black case and black strap), DZT2004 (black case and matching black bracelet), and the DZT2005 (gold-toned case and bracelet). Availability for the Diesel On Full Guard begins with the featured model with sales starting August 29, 2017. The rest of the models will be available starting on September 25th elsewhere. The Diesel On T-ON-I app is said to be available on October 25th. Prices for the watch start at $325 USD. diesel.com

What do you think?
  • Thumbs up (12)
  • Interesting (7)
  • I want it! (5)
  • Classy (1)
  • I love it! (0)
  • cluedog12

    The idea of simulating crystal glare with the accelerometer is novel, if far beyond the realm of practical purpose. When smart watches are ubiquitous in fifty years, features that harken back to the glory days of the dumb watch may be regarded as quaint by collectors.

    • Esteban

      I don’t think this electronic devices will be collectibles, you won’t be able to find batteries anywhere. On that note, the information era will be the one with the least fossil record.

      • Tongue in cheek irony, since this watch is made by the Fossil Group?

  • Word Merchant

    It’s important to get the following out of the way:

    We are not the target audience here.

    That said, for its type and price, this one doesn’t look too bad, and Diesel/Fossil have at least attempted to put some interesting faces in the watch which will attract the target audience like flies around… something files like.

    Unfortunately once you step out of these faces, you’re back with generic Android Wear, a user interface that has carefully been designed by the finest minds in Google to be boring, inoffensive and a bit crappy regardless of your age, gender and culture.

    Still – if it keeps the kids happy, them why not.

    Would I buy one? Would I wear one? God no, that’s be absurd.

    • Phil leavell

      Kudos
      cuz that’s cool with no regrets

      • Berndt Norten

        It’s only a paper moon

        • Phil leavell

          Net did a good job Ella killed it and Frank suck,

          • Phil leavell

            And thought I was following was Doug and the Slugs Chinatown connection

          • Berndt Norten

            Making it work

          • Phil leavell

            I’ll try to follow you guys if I can I’m off to play the lab rat

    • Berndt Norten

      If it makes them happy
      Then why the hell are we so sad?

      • Word Merchant

        Because we can see how thin the ice is they’re skating on.

        • Berndt Norten

          Drag racing on the silent, re-poached egg surface

      • DanW94

        This is no social crisis, this is you having fun.

        • Berndt Norten

          Just another tricky day 4 U

          • egznyc

            Sheryl Crow meets The Who? I showed up with a neon light for a visa, after the sun went down on the Santa Monica Blvd. – since my watch didn’t have any superluminova.

        • Berndt Norten

          They promised me back in 82 that I wouldn’t get ‘Who’d again.´ they lied.

      • Moonraker

        It’s apropos of nothing I say my name is William
        But I’m sure you think it’s Bill or Billy or Phil or Dinkee

        We are drinking beer at one on Tuesday
        At the blog that faces the giant sh!t show
        And the good people of the world
        Are being respectful on their lunch breaks
        Hemming and hawing as best they can
        In long ties and pantsuits

        All I wanna do is make some puns
        I got a feeling I’m not the only one

        • Berndt Norten

          Till the sun goes down over Santa Monica Blvd

        • Berndt Norten

          Behind an eminence front
          Eminence front, it’s a pun on

  • Tõnis Leissoo

    Nice picture of MacGuyver on the back. I think that a good roll of duct tape would be a decent addition. But I’m afraid MacGuyver wore a nice Timex: http://www.macgyveronline.com/pictures/Promo(201).jpg

    • IG

      Mullets, Swiss Army knives and wet farts: the fabulous 80s

  • Sam Soul

    48 mm … I should wear this one on my ankle (and keep my flip-flops and shorts to read it)

  • Moonraker

    F#ck! Approaching Max Kravitz! Going to DEFCON 2. YCBS.

    • Berndt Norten

      Holly Holy Holm

  • Raymond Wilkie

    I crept down this feature wondering how many pages it was going to stretch to.
    Thank you for your restraint.

  • Juan-Antonio Garcia

    Off topic. There is something that I do not understand, why people come here every single day to post, and it is a complaint? Don’t like the watch, don’t like the advert, don’t like the font… but keep on coming, maybe can’t talk to their wifes so they rant here. Sour.
    Back to topic. Like the watch, thanks for the feature.

    • Berndt Norten

      YCBS?

      • DanW94

        It’s like I told you
        Only the lonely can play….

        • Berndt Norten

          One summer never ends…

          • Moonraker

            …one summer never begins

          • Berndt Norten

            And then suddenly

          • Moonraker
          • DanW94

            Moon’s mindf**k never ends
            Ray’s butchered grammar barely begins
            When you think you had your fill
            Hey, let’s trash that Richard Mille
            Then suddenly…

          • Moonraker

            Hey, I may blow minds, but I’m saving mindf’ing for marriage.

          • Berndt Norten

            Blow the mind and you are left with God. And God is sex. Or Timothy Leary (he’s dead) said something like that

          • Raymond Wilkie

            I beg your pardon. ?

          • DanW94

            My apologies Ray, the line just fit 🙂

          • Berndt Norten

            If the line fits
            You must not acquit
            Yourself of it

        • Kuroji

          I get it. It’s Tuesday. Please stop.

    • Ariel Adams

      We’d like to know the same thing. My instinct tells me what we are seeing is a lot of misdirected frustration people have about their lives which is entirely unrelated to aBlogtoWatch. The people you mention come here for hobby they like, and then if they see opinions they don’t personally share, they get hostile and aggressive. I just can’t imagine being in a position to spend so much time consuming content that upsets me so much I need to complain publicly.

      • Moonraker

        Or maybe they simply think some of the watches you’re presenting suck. Let’s not psychoanalyze people we don’t know. Not everything is home life drama. What I do know is there are a lot of people who are more comfortable with polite, perhaps not totally honest small talk/buttkissing than with impolite honesty. They don’t like mean people, and I get that. I know I am sometimes personally guilty of being negative without giving all my reasons, but in my opinion saying “that’s nice” or “I like it” is just as useless as saying “that sucks”. You may disagree because at least the latter statements are polite, but I think they add absolutely nothing to the discussion here. If you think something sucks, tell us why. If you think something’s nice, tell us why. Just saying “that’s nice”, well, it sucks. I think if someone says, “here are 2 reasons why I hate this watch” and doesn’t go ad hominem on others, then that’s totally acceptable. But I guess you’d prefer we hold our tongues and you have 8-10 guys saying “ooh I like that” on every article. Sorry, now I’m psychoanalyzing. And sorry, you’re never going to get that.

        • Phil leavell

          ?;-)

      • Juan-Antonio Garcia

        Exactly, one word: constructive. Agree or disagree, but bring something to the table. Enfin, hazards of the Internet.

      • Berndt Norten

        I think your failure to judge is harming the industry. The industry needs a wake up call. Specific producers need a wake up call. You write your vague, victimless, nameless Sunday morning tirades against the industry in general but you fail to criticize individual watches or watchmakers–and you get a chance to do this on an almost daily basis. I know of no other review site that acts this way. That’s what all the negative commentary springs from. If I want to find a harsh (and honest) review of an overpriced automobile it’s very easy to do. Why are watches different? Why are you so afraid to say: ‘ sorry folks. We like some of this producer’s watches but we can’t recommend this one’

        • Arnold

          Like OP said…you don’t like it, but you come back and you post your frustration over and over again. It’s silly. You don’t like ABTW? Go elsewhere. Other review sites are better? Go there….oh wait…I bet most other review sites are just blocking your comments, am I right?

          • Berndt Norten

            Not at all. The major daily newspapers receive letters from decades-long readers admonishing them for this or that. What I’m doing is no different. This post you find objectionable is measured, constructive criticism. I’ve identified a problem and I’ve proposed a solution. This isn’t Pravda. I’m allowed to read and to disagree. I stay because I think this site has sway and I think it’s a shame that ABTW does not use its pulpit to call the industry to order. My logic is impeccable. Spock out.

          • Arnold

            Your logic may be impeccable…your ability to read and process isn’t. OP and Ariel are wondering why so many comments in here are childish rants. You try to play the blame game…if you guys are worried about the state of the industry or the blog, maybe some well articulated critics might be heard. Random crap talk of always the same 20-30 people will be ignored and considered as what it is: Rants of frustrated wannabe experts. Therefore you are wasting your lifetime, as your rants will be ignored.

          • Kuroji

            https://www.poets.org/poetsorg/poem/do-not-go-gentle-good-night

            We are witnessing the death of Web 2.0. Web 3.0 is a dull and sterile wasteland of marketing copy, moderated into oblivion. There will be nothing but ads, bots and lurkers.

          • Berndt Norten

            I’m not playing a blame game. I’m trying to voice legitimate concerns. Tell me Arnold, have you ever read one unequivocally critical review of a watch on this site? I didn’t think so. There’s the problem. 11.5k for the ‘Icon’ watch? And ABTW took that watch seriously. That’s a colossal failure to judge.

          • Arnold

            Did you ever work a day in the watch industry? I doubt it. Icon 4×4 has to be taken seriously in various ways and it is a colossal misjudge to sh*t on it without turning on, your so well educated brain.

            Creative people are entering the industry, not in partnerships with big brands but by putting their own money on the table. Be it Singer or Icon. Their prices are higher, due to the exclusivity of their products. I guess you should be able to understand that a producer of 50 watches won’t get the same price for a Dubois Depraz module as a big volume player, same is true for every other component in his watch. Still every single AP or Patek has a higher margin than the Icon. Nevertheless you call it overpriced crap.

            99% of watches are bought because of their looks or the brand’s reputation. Not because of craftsmanship, movements or whatever you so-called forum expert believe. It is a reality, so deal with it and safe us your whining. ABTW is the biggest independent watch blog serving a wide audience. If Ariel tries to satisfy his 10-15 angry old men it becomes a niche blog. If your french is so good as you claim, go and read business montres, filled with aggression and questionable rumors and sometimes a good article…should be fun for guys like you.

            Audemars Piguet sells chronograph modules from DP for 24k in their steel Offshores. I wonder how many of you forum experts knows who produces what for whom and where.

          • Berndt Norten

            Remember I said I’d criticize you last? I lied!

            Now you’re engaging in ad hominem attacks, something I didn’t do in my critique of ABTW’s general policy of being ‘nice’ to every producer under the sun. Remember ArtYA Led Zeppelin watch or Gentlemen Warfare?

            Above, where you suggest I am an Ivy League poser: where did you get this idea from? Not me. I’ve never revealed my educational background. That’s a little Nixonesque of you–you know, the insecure man who hated ‘East Coast’ elites, but couldn’t help surrounding himself with them.

            My main point stands: I like the site, but not everything about it. In failing to criticize brands by name, this site fails the normal role of a review organization.

          • Moonraker

            It’s not Gentlemen Warfare, it’s Gentleman Warfare, d*ckf#cker. Only one Gentleman, OK? Like me. 🙂

            And it’s also known as ‘GW’ now, by the way, c0ckt@rd. F#ckin’ A!

          • Larry Holmack

            Y’alls dun needs ta calmy down some!!! I’s a knows what y’all dun needs ta do, dat’s fer sure!! Y’alls needs ta come with ol’ Lar down to da nudie bar wit’ oll’ Lar…have ya a few beers and watch some nekkid ladies dance. Dat’ll solve all dis aggression and fightin’ fer sure! Ain’t not’in mote fun dan dat!!!! So get dem dollar bills out and slip em into da g-thong bikini bottom of sum young gal werkin’ her way through college. Amazin’ how dey all dun says they’s a goin’ ta college, ain’t it!! https://uploads.disquscdn.com/images/2443e7add6b3d37e125613248280e5b9b56da01856f32a555b9d93eab1dfd5d8.jpg

          • Moonraker

            I’s already down dere havin my breakfast buffet.
            Sookie sookie na.

          • Larry Holmack

            I’s ‘ll jooin ya after I’s a dun gets my blood werk dun at da doc’s. If’in ya’s see’s a nice lookin’ blondie gal…tell’er ta wait fer me!! I’s dun sold some ‘shine…and got’s plenty doller’s in my pocket!!!

          • Berndt Norten

            Non, je n’ai jamais travaillé dans l’industrie. Désolé! Tu dis que Icon est une marque d’exclusivité! C’est un inconnu. Maintenant je suis tout à fait convaincu que tu es méchant.

          • BNABOD

            méchant peut être , connard surement ou tout le monde dois être le même. tout le monde gagne la même chose, tout le monde a la même maison, tout le monde “mérite” les même chose…. I know that type.

          • Berndt Norten

            Quand on est con
            On est con

            He’s a nasty one, isn’t he. Vicious. Foul mouthed!

          • BNABOD

            C’est bien vrai et c’est incurable

          • Arnold

            C’est toi que méchant. Seulement parcque toi connait pas la marque ca veut dire inconnue? Tu est ridicule.

            and this is English speaking forum. That’s probably why why you did not understand my message. His watch is limited to 50 pieces. Therefore exklusive. His brand is exclusive but unknown to YOU, because you don’t care about cars. That’s ok, but only because you don’t know it, does not mean it’s unknown.

            Wir können auch gerne auf Deutsch weitermachen falls du Lust hast. Deine Arroganz unterhält mich bestens.

          • Ariel Adams

            First of all, thanks for the great exchange guys. Second, I just want to say that with the ICON watch I took the man behind it seriously, and because of that I wanted to share the current fruit of his efforts. It by no means is perfect, but it was an interesting lesson in what passion and effort like his was able to produce on a limited budget. I didn’t say one time it was good, or that I wanted it. If anything, I was presenting it as a story of something someone did in the watch collector community.

          • Berndt Norten

            I’m not ranting. I’m speaking in a calm, carefully measured fashion.

          • Mark1884

            You are creating a “hostile and unwelcoming environment”

          • Berndt Norten

            In fact, I like this site very much. But I have concerns regarding ABTWs policy of refusing to take a stand on specific watches. This isn’t a dictatorship; we can juggle praise with criticism. It’s not all or nothing. Is that clear?

          • Berndt Norten

            I don’t like Le Monde Diplomatique but I read it. Don’t like The Nation either but I read that rag. Aftonbladet too! If one wishes to be informed, one reads widely, and not merely to confirm one’s prejudices.

          • Arnold

            Your ability to contradict yourself has Trumpesque levels. You claim ABTW is not informative as Ariel fails to judge. However you read it in order to be informed….yeah impeccable logic. My guess is you desperately try to show off and impress an anonymous crowd. You even read foreign newspapers…I am impressed now, you succeeded! Yous hould aslo share which Ivy League College you frequented and where you obtained your MBA.

          • Berndt Norten

            You know what Arnold, I like you. You’re a funny guy Arnold. That’s why I’m going to criticize you last.

          • Berndt Norten

            I attended Faber College, for your information. I didn’t graduate.

          • Mark1884

            Your ability to spell has really impressed me!!
            If we are so irritating to you……. why don’t you go to another site??

          • Arnold

            I speak and write 4 languages and you? And English is not my native language, so we can gladly continue this discussion in another language. I propose German.

            AND: you don’t irritate me…you entertain me. I am having fun here. That’s a difference.

          • Mark1884

            If you want to get into a pissing contest over higher education, I am ready to oblige you.

            If you are having fun, that is great. But, complaining about the few people that keep this site alive is not a good way to fit in. Why do you think this site has comments in the 100 to 200 range…… The 1% of us that post. The earlier days of ABTW had 5 – 10 comments per article.

          • Mark1884

            You are creating a “hostile and unwelcoming environment”

          • Arnold

            I am very sorry if hurt your nerd feelings

          • Berndt Norten

            I don’t bother with other sites. I find H nauseating in its sycophancy and its conflicts of interest. I have never been blocked by any site. Take some time to read my comments before jumping the gun. My comments tend to be downright serious, like this one, or playful, whimsical, musical. Never bitter and nasty like your style.

        • Ariel Adams

          These are valid complaints, but not valid observations about what is going on. Many people wouldn’t even know the industry needed a wake up call if it wasn’t for us. Yet you insist we aren’t doing enough simply because we are being vague. You don’t need anyone’s permission to get angry at us for what we don’t do, but I think you need to also consider what we in fact do. Just minutes prior to this exchange I spent a good deal of time exchanging words with a pleasant person at a high-end Swiss watch brand whose team was “very concerned” about negative comments made by me in an article about one of their products. Brands don’t really care if there are watch reviews out there, and in fact many of them would prefer NOT to have their products evaluated by us or anyone else. Many do so begrudgingly given that smart consumers like us rarely buy things if there aren’t reviews on those products.

          Piss off the brands too much and we lose access to review their products. If that happens we lose our value to the audience. Or, we could use the language we do… which allows anyone paying close enough attention to understand exactly what we are trying to say… in a manner that is copacetic to the brands (mostly)… and continues to allow our team to share or passion for watches with people who are (mostly) like us.

          More so, are you reading a lot of other in-depth articles going into the biggest problems the industry has, complete with suggested solutions? If so please link to them on a daily basis here. Is it a crime for us to wish to leave out specific brands guilty of behavior that multiple companies could be equally accused of? I’d rather speak about big issues vaguely than not speak about them at all.

          Once I feel as though we have a system that fairly and effectively allows users to pay for our content directly, as opposed to viewing any advertising material, then the audience will get more candid thoughts. Until then, just listen to us more carefully if more editorial opinion is what you feel is lacking.

          • Berndt Norten

            I think you need to work harder on the art of the subtle put down. If faint praise is sandwiched between a kaiser bun of accolades, it kinda defeats the purpose. If you are the world’s most popular source for watch news and reviews, I assure you, your reviews do count. Your attempt at false modesty isn’t convincing. You’re playing in the big leagues.

      • Craig A Clark

        This kind of angry and elitist commenting is not unique to this site. DP-Review is just the same. i personally will never be able to afford watches that most of the commenters her look down upon as crappy, but I still appreciate those lofty time pieces for the beautiful things they are. I can also appreciate this smart watch for what it is. It tells the time on your wrist without the need to take a phone out of your pocket all the time actually. To that end it is as valid as any other watch. Why people cannot move along and save their time to post constructively on something of genuine interest to them I don’t understand. Instead they whine and complain, stating how every next item they don’t like is a new low for ABTW, and yet they are back every day to repeat the cycle.

      • Phil leavell

        Wow… Misdirected frustrated hostile and aggressive wow.. spending time consuming things that sets them off.. that’s three quarters of your readership so tell me about your readership has not grown of late.
        You and your staff have to present products as neutral as possible so you get paid and keep this as a free site no biggie. And how many years you and your staff pen under an alter ego.
        Yeah that’s definitely a way to keep the site pumped up and moving in the in the direction you wish it too. Oh yeah sorry I am misdirected or frustrated or frustrated. Nah Trav said it was on drugs. .Yep and watches is a hobby along with a few other things.
        I don’t have to buy any more watches but I want more watches . And there’s enough wisdom and knowledge on-site help me make intelligent and informed decisions can you ask for feedback and that’s what you get of course it carries the personalities with it a well-designed beautiful watches are exactly that but a turd is a turd 6?? see it over price crappy design poor craftsmanship and because of your position you can judge it but we can so long as we leave out the hostility & vulgarity

        • Arnold

          That’s the problem with you haters. You think you are the majority. You think u are 75% of the viewership….My bet is that 1% of viewers ever a comment on article. The 99% are just keeping up to date with industry news and read reviews. All for free.

          • Ariel Adams

            Far less than 1% ever comment.

          • Moonraker

            The rest only drop by for the giveaways. Hey Ariel, good job upvoting the “It’s always the same 10-15 old angry white men complaining” guy’s comment. I know you have a sometimes antagonistic relationship with the comment section, and as the boss you can do whatever you want, but maybe as the boss you should take the high road. And not upvote light ageism/racism just because we annoy you. Yeah thanks.

          • Ariel Adams

            A) I’m guilty of being white and angry on a regular basis – which is usually remedied by not hanging out with other angry people like me when I feel that way. So I’m simply agreeing that when upset people congregate bad things can happen. B) I wish Disqus allowed us to simply highlight a statement in a comment to “upvote,” not just the entire comment.

          • Moonraker

            Fair enough. It still comes across as passive-aggressive. Like when I criticize David Bredan for never being able to resist coming back at Marius, I say these things because sometimes I think the behavior is not as dignified as it should be, coming from people who represent a business. We’re just losers on the internet. Sorry, I should only speak for myself: I’m just a loser on the internet. I don’t represent any company. That’s not a cop-out, I try to hold myself to a standard. And you should definitely hold me to a standard. But I think you should be held to an even higher standard. I expect different things from the business owner than the customer/commenter. Sorry if that seems unfair, but that’s what I think. That’s why it bothers me when I see you upvoting anyone who has a gripe or a mean thing to say about regular commenters, whether it’s directed at me or not. You’ve made your position clear (in a passive-aggressive way). I just don’t think it’s professional. And like I’ve said before, I criticize because I want it to be a better place. I’m not one of the ‘burn it all down’ types.

          • Ariel Adams

            I’m a fan of your comments and I always enjoy what you have to say.

            It is likely the case that in choosing to upvote that comment I violated fairness by promoting one comment over another, and I also likely didn’t consider that the arguably brash nature of his statement wasn’t in many ways different from similar statements that are more aimed in my direction and that I get more irritated about. These are common, natural biases that all humans are guilty of. Rather than remove the upvote, I’ll just admit that you were right and it was an err in judgement on my part.

            As our business grows we make personnel and policy changes which can inadvertently change the content on the website. Once we figure out what is going on, making changes isn’t always simple. In some ways we’ve become a big ship to turn when it comes to doing things like boosting editorial versus sponsored post content. We agree that if there is this much Sponsored Content on the website, there should be more editorial and news to offset it. As a policy we try to adhere to, there should always be two editorial articles for each one advertisement. It’s my goal to stick to that as much as possible.

            Like everyone on this website I have both an opinion and a personality. Logic implies that at least some people are going to disagree with me on any given decision. I can’t always decide if the community is best served by me being as neutral as possible (hiding my personality and opinions), or being myself, just in a transparent manner (making my biases open and clear). The former is clearly the more classically “professional” option, but the latter might be more of what we need these days as a diverse people might be best served when their statements are prefaced with some indication of their personal bias. I just don’t know, and I’m willing to hear people’s feedback on this question. If I am myself and I continue to participate in community discussions then it means I will side with some people, and not always others.

            These discussions mean a lot to me (and I thus thank you for engaging with me on them), and I’m not always correct all the time. My goal however is to keep discovering the truth by communicating with you all. My only request continues to be that we be civil – especially when one of us makes an error.

          • Moonraker

            No problem, thanks for writing back. That was big of you. And for the record, I have no problem with the sponsored posts. I may get rough-and-tumble in some of them but I always like seeing what’s coming out, whoever’s putting it out. (Although I am really sick of Bauhaus, God, Bauhaus me with a spoon!)

          • BNABOD

            could not agree more, this country is in enough crap when it comes down to race to come to a watchblog to get someone to make it about race is about as low as it gets. God forbid we comment on this piece of junk being presented to us truly today. there is nothing wrong w a smartwatch, but design a nice one, w decent features and it could have a place in a good collection but this Diesel wreck is a mess period.

          • Moonraker

            Thanks for bringing up the Diesel. I’m curious what this fella thinks of the Diesel in question, rather than the age, race, gender, and anger quotient of the rest of us. 🙂

          • Arnold

            It’s interesting that you guys are so outspoken, calling other people’s work pieces of crap, you complain about political correctness all the time…BUT as soon as you someone criticizes your behavior your skin is so thin. Sorry dudes, if you wanna bully you have to accept to get bullied back…don’t run to mommy and cry.

          • Guillermo Grodiño

            But what do you think about the Diesel?

          • Mark1884

            I bet this site would be pretty boring without the 1% of angry old white men, posting and keeping the comments going.
            Think about that.

          • Moonraker

            I’m 33 years old and part Hispanic. I’m capable of anger but I feel pretty good right now. But he nailed the male part, so to speak. I am a man, goddamnit! OK, now I’m getting angry!

          • Berndt Norten

            If you’re 33 well I salute you–your knowledge of literature and culture and pop trivia is astounding for someone your age.

          • Moonraker

            Gracias, as 1/8 or maybe less of me might say. 🙂

          • Berndt Norten

            I see. From Belgium, um Jersey. And Hispanic. Ever lived in Chicago?

          • Moonraker

            Yes, actually.

          • Berndt Norten

            Exactly. Seen the Hodinkee Comments section lately? Brain-Nytol

          • Phil leavell

            By no means am I hater quite the opposite actually, my love of watches go back decades and I’ve only just recently found this site I don’t think I’ve been here 6 months.
            Adam and his group are excellent at what they do and as I stated to hit the free site they have to generate funds to keep it that way and they do a great job of that too. I may be old and a little thick but I thought of blog site was for debate.

          • Berndt Norten

            you’re like Rodney Dangerfield–“a lover not a fighter” (Back to School)

          • Moonraker

            Now that’s Marine Biology!
            Call me sometime when you have no class.

          • Berndt Norten

            That film competes with Pulp Fiction for memorable one liners

          • Moonraker

            I don’t remember Easy Money nearly as well, probably couldn’t quote one line from that movie.

          • Berndt Norten

            That’s right. We’re the haters. With the big fat wallets and the big fat IQs, with the Ivy degrees and our very foreign movies. At every turn, we remind you of your inadequacy.

  • Sheez Gagoo

    This is a weird an in a way interesting watch. I would never wear it, but I think I know exactly who would. Not up to me to judge. Before all the smartwatchhaters start to complain (this is not a watch, stop posting this crap etc. etc) we should be thankfull to participate in a horological (yes, horological) disruption. Rolex had to suffer from a shitstorm decades ago when they started producing wristwatches. The crowd bemoaned: “Wristwatches are no watches, only pocket watches are” And now we pay a fortune for even the junkiest Rolex and get a boner when Rolex releases a ceramic bezel. I prefer a good smartwatch compared to a generic overpriced Sellita crap from major brands or a kravitzrape of a decent watch. Smartwatches are a tsunami and it`s stupid to be against tsunamis. You only can learn to deal with them. Or not caring about them.

    • Kuroji

      I LOLed on “kravitzrape.” I hope that catches on.

      • Sheez Gagoo

        A comment from me containing the words “Rolex” and “rape” has been deleted recently

        • Kuroji

          Yeah, someone’s gotten a little trigger happy.

          • Sheez Gagoo

            not my blog, not my rules.

    • egznyc

      I, for one, did not get a boner when Rolex released a ceramic bezel. And all is well with my ability to get them (boners, not Rolexes with ceramic bezels).

      • Sheez Gagoo

        Congrats! Lucky you!

    • BNABOD

      seems fair to me to discuss smart watches but when they are not smart what is left?

      • Sheez Gagoo

        Yazole!

  • Alexander Hilsbos

    How can 2254 steps be 24% of a 10000 goal? I wouldn’t trust this piece to tell the time correctly.

    • Word Merchant

      I have two theories; pick your favourite:

      1. The target audience constantly need to be told how well they are doing; everyone must be above average. So the progress is slowly upped to reach a maximum of 110%.
      2. The mock-up screen was put together by a man-bun twat-beard sporting arts student who thinks numbers are a loose concept and doesn’t want to be tied down by any, like, mathematical framework.

      • Alexander Hilsbos

        I like both theories, can I choose them both? Everybody being (far) better than average is a concept I am familiar with from year-end performance evaluations.

      • Kuroji

        It’s so you can post your step count in the same picture as your lunch.
        Also #2.

      • egznyc

        It’s like Lake Wobegon. The everyone’s better than average part.

        • Berndt Norten

          I’m loving his recent op-eds

    • IG

      This step counting is the biggest bullshit in this fitness business. Doing 10000 steps during SAC level 3 mountain hiking is not same as doing it by walking around in Vegas chasing hookers.

      • Larry Holmack

        When I was working in the “off course” golf pro shop in the 1990’s, my day usually started at 4:30 am so I could arrive at the golf course when it opened to play a round with my best friend ( we’ve been best friends since the age of 5…so for 55 years now) who also worked in the same pro shop with me. We always walked, & since the course we played was over 7000 yards, we both had our 10,000 steps in after 3 1/2 hours of chasing a little white ball around a meticulously groomed golf course.
        I do miss those days, as now I have Rheumatoid Arthritis in my hands and right hip, and my left knee has now been operated on 9 times, so most days I am happy to be able to walk from my car into the doctors office.
        As for the watch….no thanks.

  • Esteban

    Oh come on! 3 years (?) of “smart” watches and they haven’t really evolved! They’re still devices you only use for deciding if you have to take your phone out of your pocket or not.
    The future has largely let us down!

    Because of my work, I spend time with lots of young people, female young people, and the Michael Kors versions of these are very desirable to them! They simply don’t see any reason to get a “proper” watch… Also, they mostly can’t afford a proper watch, so there’s that also.

    One girl I was hanging out with, couldn’t get her head around the price of my TAG F1 (which is in all honesty pricey, but pedestrian, you get me? It’s expensive but on the cheap end of expensive and only because I’m in the third world), and was baffled as to why I (with an education in computer science) would ever chose such a primitive thing to tell the time. She had a quartz “rose gold” MK.
    I tried explaining that her watch was a worthless piece of crap made in China, she shrugged and said “I like it, everyone likes it”.

    • Thomas H

      She means everyone who matters to her likes it.

      • Arnold

        So you wanna tell us that she wanted our proud and watch savy F1 wearer to only pay the drinks? That’s so cruel of you…

    • Arnold

      Did I really just read that comment? I wonder in which whatsapp groups these girls are now making fun of the frustrated, ugly, 1. world guy that failed to impress them with his overpriced watch…dude, you for sure know how to talk to women…rofl

      • Esteban

        English is not my native language, so it my comment may have come across wrong: when we were about to enter the jacuzzi in the motel, she took off her watch because she was worried about damaging it, so the subject came up naturally. It hadn’t come up in earlier occasions because she usually takes off her accessories arriving at the motel.

        We talked quite a while, as we always do in the jacuzzi, about “her stuff” about “my stuff”. I’m sure you can relate.
        I think I don’t do so badly, talking with her at least.

        She’s a girl I have known for a long time, we’re good friends even after all that has happened between us, all of it you can’t possibly know. I wasn’t trying to impress her at all.

        Yes, it’s an overpriced watch. Almost every single watch we talk about here is.
        No, I’m from the third world. No, I don’t think of myself as terribly ugly.
        Well yes I’m frustrated about things, quite a lot of them; at least here in the third world, every “functioning” adult is.

        What certainly impresses me, is your “ability” to asume things you know nothing about, arrive at nonsensical conclusions based on your null knowledge about me, and fail (on purpose, it seems) to stick to the point. The point being, “these watches appeal very much to young people, in my experience”.

        • Steve Kosovich

          Do you sell guitars on tv??

          • Berndt Norten

            Hey I asked first?

          • Moonraker

            Are you secretly Steve Kosovich? :O

          • Berndt Norten

            I’m Jean d’Utah

          • Moonraker

            I’m Sue d’Eaunimes.

          • Berndt Norten

            Tell us of Gary Busé

          • Berndt Norten

            Appellation d’orijean control-ay

          • Berndt Norten

            I’m Ravishing Rick Redux

          • I still don’t get that joke!

          • Berndt Norten

            Google “Esteban Gift of Guitar”

      • Kuroji

        If you’re trying to impress a girl at the Hotel pool, you wear a two-tone DateJust. Everyone knows that.

    • Kuroji

      Someone gave my wife one of those MK in yellow “gold-tone.” I think she wore it once so she could send the giver a picture. She wears her horrible Apple Watch all the time, and her TAG F1 rarely.

      • Yeah, Apple watches aren’t quite there yet.
        And seriously, MKs are selling like hotcakes here.

    • Kuroji

      Is this one of the cool anadigi F1’s, or one of the horrible ones?

      • One of the horrible ones haha! A 2008, 3 hand quartz.

        • Kuroji

          Blech! I also am astounded at how much you paid for that.

          • I was young and knew nothing about watches except Rolex and Omega. I would never buy anything like it today.

            That being said, it’s a terrific watch! 200m of water resistance (I don’t dive, but spend quite a while at the sea), rotating bezel which I use always, sturdy, screw down crown, F1 related (only sport I follow), casual and sporty, can handle mountain biking, titanium carbide coating that’s truly impressive, not flashy…

          • Kuroji

            I’ve never seen an F1 with TiC coating. I didn’t think that was a thing.

          • Kuroji

            ok, I found it.
            “The Series 3 Formula One featured a titanium-carbide coated steel bezel, 316L steel case and a sapphire crystal.”

    • egznyc

      Ok I for one want your job. Assuming it’s fashion photographer to hot young models ;-). Jacuzzis and young females: what have you got to be frustrated about? How does a computer scientist get a gig like that?

      • Haha, I own an image agency, and we deal with models obviously. Nothing major tho, just local stuff. And, well, I got here by saving money doing computer sciencey stuff for the government for years and years.

        Come on, past a certain age, everyone’s fucked and frustrated to a point. No?

        • egznyc

          I like how you transitioned from computer science geek to one of the cool guys the rest of us get all envious about.;-).

          I suppose past a certain age we cannot rely on our looks or we realize no self-respecting 20-something would want to sleep with us (if we weren’t already in a committed relationship, as many of us of a certain age are) … unless we happen to be gazillionaires, rock stars, or both. So yes, there is frustration in knowing we are past the peak of our powers. We are mortal.

          • I wouldn’t think of myself as cool!

            Yeah, you’re right.

  • Is this product being reviewed here because it’s a smartwatch? Or because it’s from a manufacturer who typically makes analog watches? And if the reason is the latter, how is it that there’s only been one previous review of Diesel watches – that of its kitchy release to coincide with the Dark Knight Rises – over five years ago?

    Most watch websites wouldn’t give the time of day (you see what I did there?) to a company that makes cheap quartz mall watches. Why has the criteria changed, just because the same company now manufactures cheap quartz watches that also measure how many steps you take throughout the day? It doesn’t actually do much of anything else – no NFC, no GPS, no heart rate monitor and has a paltry 24 hours of battery life. As a tech device, it’s underwhelming, as a watch, it’s fashion junk.

    • Ariel Adams

      I firmly believe that smartwatches like this are gateway products for many people into mechanical watches, especially younger people. I think that people who wear and enjoy products like this have a good chance to eventually get into the types of products that most of the seasoned enthusiasts here like. So if this watch isn’t for you – no problem. But we aware that there is a really happy 16 year old somewhere who will get this watch for the holidays – and in several years from now might be interested in a Rolex or Omega.

      • Berndt Norten

        You’re aware this is happening or you predict it will happen? Is there any evidence to suggest it’s happening?

  • Pete Pete

    this is a new low for abtw.

    • Berndt Norten

      Good spotting that! Doing ABTW’s due diligence for it.

    • Moonraker

      In a very weird way, this might be one of the ways to help reinvigorate the watch industry.

    • egznyc

      I didn’t know there were watches that sold for pennies. Not sure how these companies make revenue – assuming they sell these on the unsuspecting masses.

      • Moonraker

        How is anything a penny these days? Even a penny itself costs more than $.01 to make.

        • Berndt Norten

          They charge $2.99 for shipping. That’s where they make their…profits?!

          • egznyc

            I was thinking that too ;-). What’s that say about their production costs? Does a human being get involved at any point? Maybe just a Gorilla … oh wait that’s the prior ABTW post.

        • Berndt Norten

          As you know Canada stopped making cents.

          • Moonraker

            As did NZ and many others. The talking heads told me that.

      • Berndt Norten

        I wonder if they are more interested in mailing addresses?

        • egznyc

          That way they can learn which households are willing to spend a few cents to buy a cheap quartz watch with bad hands. In case they want to rob these homes of their precious luxury watches, which they must surely have … Or perhaps there’s something else they could do with this information …

          • Berndt Norten

            Who knows. The address is one part of the picture and they can phish the rest?

          • Moonraker

            Chinese gov’t database of Americans (who like sh!tters)

          • egznyc

            Sounds like we could have a national security crisis on our hands (or wrists).

          • Moonraker

            or there’s a bug up our Yazole

      • Phil leavell

        It’s producing a product evaluating the cost of building then adding in a reasonable profit margin

    • Moonraker

      So what are you doing this weekend?
      A.) getting hella crunk
      B.) getting strait-up turnt
      C.) getting Yazole out the azole
      D.) all of the above
      E.) none of the above
      F.) two of the three
      G.) D and E

      • Berndt Norten

        Two out of three ain’t bad

        • Moonraker

          Oh baby you’re the only thing in this whole world
          That’s pure and good and right
          And wherever you are and wherever you go
          There’s always gonna be some light
          But I gotta get out, I gotta break out now
          Before the final crack of dawn
          So we gotta make the most of our one night together
          When it’s over, you know
          We’ll both be so YAZOLE!

  • Ross Diljohn

    The more I see of this kind of technology the less I want it.

    • Berndt Norten

      The more I see it
      The less I wants it
      Somehow this feelin
      Just grows and grows

    • Kuroji

      I had a Basis Peak until Intel recalled it and pulled the plug. The full-time HR monitor was the only redeeming feature. The buttonless UI was horrible. Wife had a FitBit that only did step counting. Totally worthless feature, and now everyone has a pedometer in their phone which doesn’t require fiddly BlueTooth syncing.

  • Kuroji

    Wow. This looks terrible.

  • Gin Tub

    Why so much anger at ABTW yes they sometimes focus on some shitty watches, from the top end to the dregs of kickstarter and everything in between ….. but I still read every review and then play the guess who’s going to hate it game and nine times out of ten I’m right, If the watch world listened to you we would only have about 6 F***ing watches in existence.
    So please by all means hate the watch but leave the f**cking messenger alone. ABTW is judging by the events they are invited to probably the most respected Blog in the industry we on the other hand are sad angry men sitting at home thinking our opinions counts
    Well done Ariel …. It must have been tough being named after a mermaid but your blog ROCKS

    • Raymond Wilkie

      Loved that movie

    • Berndt Norten

      Maybe you need another G&T?

      • Mark1884

        Who doesn’t need another G&T??

        • Berndt Norten

          Nectar of the gods on a hot August night!

          • Moonraker

            I like ’em in the wintertime too. A G&T at Christmas is just fine.

          • Berndt Norten

            G&T’s just alright with me…

          • Moonraker

            G&T’s just alright, oh yeah.

          • Berndt Norten

            I don’t care what Arnold says…

          • Moonraker

            That guy doesn’t deserve the full Kravitz. It’s only going to perpetuate this dead-end discussion. He and others like him equate being critical of a watch to being critical of a person (maybe he likes the watch in question, maybe not, I notice he hasn’t said anything about this Diesel). I think it’s worse to rag on a person but oh well. People like him also say “just don’t read it” or “just don’t comment on it”. Why? How about you just don’t read my comments, eh? Or go full-on wimp and block everyone like Trevor. 🙂

          • Berndt Norten

            Words of wisdom

    • Arnold

      It’s always the same 10-15 old angry white men complaining. They can be safely ignored. Thanks to Ariel in the new website layout the comments are so far down that probably 1% of viewers even scrolls that far. I believe Ariel sees those guys as a sort of sweaty, drunken cousins showing up on a family party. Just place them in the kitchen give each on a sixpack of Budweiser beer and ignore them.

      Ariel provides free content and still these clowns complain..probably they all got banned on hodinkee and fratello

      • BNABOD

        here you go the white men bullshit. this country is certainly not out of the woods with everything being brought back down to race. pretty pathetic.

      • IG

        Wow, you have text-to-skincolour software? Amazing.

      • Berndt Norten

        I’m in my 40s. Does that make me old? I’m also Danish. Is that ok with you?

        • Phil leavell

          Mmmmm Danish
          Damn I’m off to Timmies for coffee and a Danish

          • Berndt Norten

            Moon River….

          • Moonraker

            You rang? Oh, sorry…

          • Phil leavell

            Oo Look Lady and the Tramp

          • Berndt Norten

            Was it my insufferable invocation of Can-Con chestnuts?

          • Berndt Norten

            How did you figure it out? The Can-Con references?

      • SuperStrapper

        I guess the blog harbours racism now.

    • Ariel Adams

      (feeling validated) Thanks.

  • Kuroji

    “Fossil, who is the licensee partner of Diesel who produces the products,
    have entertained some arguably heinous design directions for Diesel
    watches over the years.” -AA
    I would say the DZT2005 qualifies for some kind of heinous design direction award. The other variants seem harmless enough, assuming the screen looks a lot more like the Apple Watch display than the photos suggest.

    “My one gripe after checking it out a bit is the charging dock.” -AA
    Let me regale you with a boring story about my Garmin Fenix 2 and its clip-locking charger cable. It’s a bit fiddly to properly engage, but if you get it charging and then leave it unattented for a week, one of two things will greet you upon your return:
    1) The watch will be 100% charged and showing the correct date and time, or
    2) The watch will be stone dead.

    I eventually deduced that when the watch powers up, it tries forever to get a GPS lock. If the signal isn’t good enough, it continues forever. This mode uses much more power than normal, and it isn’t smart enough to re-engage charging. I now make sure to charge the thing on a window-ledge, which, as you might assume, sucks hard.

  • Ranchracer

    Close, but no cigar.

  • SuperStrapper

    A redeeming quality must be around here somewhere….