“Yes, you’re always going to get gold diggers,” he shrugs, adjusting the strap on his Cartier. “But that’s the risk you take.” This quote ends a rather interesting cultural piece in the New York Post that recently discussed how men in New York buy and wear watches to impress the ladies. “Meet the Rolex Romeos” profiles a selection of disparate guys who each feel that an expensive watch is the best way to lure in the gals.

“A Maserati only goes as far as the parking lot, but a watch you have with you all the time.” That makes sense, and it is well-known that watches are among the most noticeable things a guy can wear. For high-end watch enthusiasts talking about wearing diamond-studded watches to merely attract female attention is a bit sacrilegious. Though we can’t deny that a little attention is a good thing.

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These guys are all discussing watches priced $10,000 and over, and how they wear them while going out. One guy admits to waving his wrist outside of his Lexus while cruising in New Jersey as women holler (true story?). The New York Post suggests that as high-paying jobs and bonuses are creeping back up in New York City, men are once again seeking out high-end timepieces as status and sex objects.

Specifically mentioned are Rolex, Breitling, Cartier, and Hublot. According to what I am sure was very in-depth research, the Post says that large, bold, and often diamond-decorated watches seem to attract women the most. It is this 100% peacocking that seems to work for these guys.

It is successful? Certainly not for everyone or all watches. Your precious rare Patek Philippe isn’t likely going to be a lusted after piece of wrist bling, as it is more likely to attract a fellow watch nerd than a sweet young thing. Personally, I have actually seen this work in real life. That is, women coming up to men wearing large diamond-covered watches and starting conversations. As suggested, they could just be gold-diggers, but is that so wrong when you are out and about wearing gold?

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Check out the full piece in the New York Post.


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