For 2012 Israeli watch maker Itay Noy does it again with an interesting timepiece design that both intrigues and confuses a bit. It is called the DiaLOG watch and according to the brand offers more than one way of reading the time (it took me a little while to find just one of them). I have to say that in the scheme of busy and confusing dials, this is one of the most attractive ones out there!

The case design of the DiaLOG is carried over from models such as the X-Ray from last year. The dial is what is new – as well as the crown. Itay Noy increased the size of the crown to better accommodate winding the manually-wound Swiss ETA Unitas 6498-1 mechanical movement. The movement offers the time with subsidiary seconds and should be visible through a sapphire crystal display on the back of the watch.

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For the dial, Itay Noy designed a five layer design that has discs instead of hands and a series of colors and levels. There will actually be four distinct DiaLOG watch versions – each with a different dial design. They have distinct discs for the hours, minutes, and seconds, but it looks like so much more. Reading the time for instance looks like it can be done with lining up the discs with the arrow under 12 o’clock, or using the moving indicator on the disc with the peripheral hour indicator scale.

Versions of the DiaLOG will include at least Arabic and Roman numeral versions. Both are quite clever and cool looking, with complexity hidden within simplicity. The case of the watches are steel and 41.6mm wide. They wear larger due to the wide lugs and thin bezel. The case has a sapphire crystal and is water resistant to 50 meters. Attached to the case is a pretty nice custom hand-made leather strap. I’ve reviewed watches such as the Itay Noy X-Ray (here) and really like how this case and concept feels on the wrist. It really emits a sense of “independent” and “boutique” in a good way. Each of the Itay Noy DiaLOG watches will be limited to just 99 pieces each and will be priced at $3,640. When they are available you can get them in the US online at the Itay Noy authorized dealer Bareti.

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