back to top

Milus Snow Star Watch Review

Milus Snow Star Watch Review Wrist Time Reviews

Circa 2019-2020, historic Swiss watchmaker Milus made a comeback — with some fresh concepts, as well as a smart re-make of the classic Milus Snow Star. In addition to being an attractive dress-style watch with good value that uses quality materials, the Snow Star has one of the coolest stories around. Today, Milus is actually owned by a member of the Tissot family — the same that sold the eponymous brand to the Swatch Group some years back.

Before talking about the latest Snow Star watch, just a bit about what Milus is all about today. In the early 2000s Milus, as a company, focused on higher-end watches that included complicated luxuries, each exceeding $100,000 in price. They also had a good collection under the “TriRetrograde” name that featured three retrograde hands on the dial for indicating the seconds. Those recent Milus watches are now “history” with today’s Milus focusing on practicality, classic design, value, and… Swissness. The brand itself is headquartered in Biel, where you’ll find most of the Swatch Group; it’s also where Rolex produces its movements, along with a host of other traditional watchmaking companies.

Milus Snow Star Watch Review Wrist Time Reviews

It is easy to enjoy today’s Milus Snow Star watch without understanding any of the collection’s history. I will discuss that neat story below toward the end of this article. The Snow Star is a very competent vintage-style dress watch that Milus suggests you wear in a sportier fashion, given the Khaki-style green or black straps that come with it. In fact, this silver dial Snow Star (reference MIH.02.001) normally comes paired with a black fabric and leather strap, but I decided to pair it with the olive-green strap that normally comes stock with the black dial (reference MIH.02.002). My recommendation for most wearers is to pair the Milus Snow Star with a NATO-style strap (I’m currently wearing the Snow Star on an elegant navy blue rubber NATO-style strap) or a more traditional formal strap, such as black or gray leather or alligator.

A key material selling point in the Snow Star is that Milus uses 904L steel, as opposed to the more common 316L steel, for the case. Why does that matter? Functionally, it really doesn’t, but 904L steel is the same alloy which Rolex uses (not they just called it OysterSteel) and it polishes up a bit nicer (in my opinion) that the more common but more or less functionally equivalent 316L steel. If your eyes can tell how the polish on 904L steel looks compared to 316L, then, congratulations — you are a nerd like me. For the most part, the 904L steel construction of the Snow Star will simply be a positive talking point when watch-lovers are trying to tell the story of why their Snow Star is a cool watch to wear.

Milus Snow Star Watch Review Wrist Time Reviews

Milus Snow Star Watch Review Wrist Time Reviews

The case itself is 39mm-wide, about 10mm-thick, and has about a 46mm lug-to-lug distance, making it both slim and traditional on the wrist. The case has a screw-down crown, a slightly domed and AR-coated sapphire crystal, and 100 meters of water resistance. That’s not bad for a dressier watch. The entirely polished case looks quite handsome when combined with a military-style strap. Speaking of the strap, one small complaint is that when you wear the stock straps, you can see the small levers used for the quick-release spring bars. This shouldn’t be something that you can see with your eyes when wearing the watch. It is a good thing that Milus offers quick-release bars, but the way they are implemented makes it hard to look past the little metal nubs when it is on your wrist. Easy solution, though — just replace the strap.

Today, Milus offers the Snow Star with a silver or black dial. (It actually has some yellow hues to it, so it looks like “pale Champagne.”) I recommend the silver dial for two reasons. First, because the sunray-finished glossy black dial creates legibility issues when paired with the polished hands. Second, the silver dial represents what the historic Snow Star watch looked like. The dial features attractive dauphine-style hands and interesting applied hour markers that are a fun and slightly funky addition to an otherwise conservative package. No luminant here, but there is a date window with all red-colored numerals. The markings on the dial mostly refer to the historic Snow Star collection (where an instantly changing date was a big deal). Overall, the handsome and classic style of the Snow Star’s dial make it very fashionable, though not entirely distinctive.

Milus Snow Star Watch Review Wrist Time Reviews

Inside the Snow Star is a “top-grade” Swiss Made ETA 2892A2 (2892) automatic movement, which is a thinner and higher-end cousin to the 2824. It operates at 4Hz with 42 hours of power reserve. This movement can be found in some less expensive watches, but is mostly found in more expensive watches. There is no display caseback, which would have been a nice (but probably not historically accurate) touch.

Above I mentioned that the original late 1930s/early 1940s Milus Snow Star had an interesting history. It isn’t clear when the Snow Star was originally released, but toward the middle of World War II, the watch found itself being used for an interesting purpose by the United States Navy. It was supplied to certain fighter or bomber pilots who were engaged in the Pacific theater of war. But the Snow Star was not assigned to them as their flight watch, so why did pilots have them?

Milus Snow Star Watch Review Wrist Time Reviews

Milus Snow Star Watch Review Wrist Time Reviews

The interesting part of this story is that the contemporary Milus brand had to “relearn” the story below in the last 15 or 20 years. No one knows what the relationship between Milus and the U.S. Navy was in the 1930 or 1940s or why Snow Star watches were selected. According to Milus, only about three of the original kits with the Snow Star watches are known to exist, and they have one or two of them.

Certain U.S. Navy pilots flying in the Pacific toward to the middle and end of WWII (the same outfit that former President George H. Bush flew in) were given a small kit that they wore in their flight suits. It was ominously know as a “life barter kit.” The idea was to give a pilot whose plane was downed (and who survived) some insurance to keep them alive in hostile or neutral territory. A pilot in this situation would have parachuted out of their plane and be both vulnerable and lost wherever they landed.


View this post on Instagram


A post shared by Ariel Adams (@arieltowatch) on

Inside the life barter kit (as sort of monetary survival kit) was just a few items. First were two small gold rings. Next was a small segment of gold chain. Then, a small gold pendant. And fourth was a Milus Snow Star watch, along with a rolled-up black fabric strap. The idea that the watch was perceived to be valuable enough to trade for your life, information, or safe passage home is actually pretty interesting. You can wear a Milus Snow Star today and think to yourself, “Someone 80 years ago felt that this was nice enough to save your life. That’s pretty cool, actually, and even though the modern day Snow Star watches aren’t supplied as part of a “life barter kit,” the emotional connection to the idea of it being a “survival insurance policy” is a strong sentiment that I think will resonate well with timepiece collections. In any event, it offers a satisfying story attached to the watch that will certainly give the Snow Star far more personality when compared to other “vintage-style Swiss dress watches” that also exist out there.

A lot of the history of the Snow Star is lost, especially when it comes to its relationship with the U.S. Navy. Did the Navy commission Milus to make a watch for them? Did they purchase some watches at a local jeweler? The answers to these questions are not known, and may never be, but speculating about them is a part of the Snow Star watch experience, for sure.

Milus Snow Star Watch Review Wrist Time Reviews

Milus Snow Star Watch Review Wrist Time Reviews

Milus, as a brand, is focusing on mostly direct-to-consumer sales at the current time. That means the Snow Star story will likely be one of the major reasons people come to the brand in the first place, and it would benefit Milus to create more emotional media and graphics related to this compelling story. You certainly don’t need to know the WWII story to appreciate the Snow Star, but it really helps keep interest in the product collection high. Otherwise, you can simply enjoy this timepiece as a well-made Swiss dress watch with a vintage character and thoroughly modern construction. Price for the Milus Snow Star watch is 1,690 Swiss Francs. Learn more at the Milus website here.

Necessary Data
>Brand: Milus
>Model: Snow Star (reference MIH.02.001 as tested)
>Price: 1,690 Swiss Francs
>Size: 39mm-wide, ~10mm thick, and ~46mm lug-to-lug distance
>When reviewer would personally wear it: As a classy looking casual timepiece when paired with a NATO-style or other “military” strap.
>Friend we’d recommend it to first: Conservative watch-lover seeking a timepiece of this flavor that comes with an particularly interesting story.
>Best characteristic of watch: Attractive vintage-style design with impressive historic story packed into a well-made modern case that comes at a relatively fair price.
>Worst characteristic of watch: Milus could do a better job of promoting the core historic story of the watch. Black dial version has poor legibility due to all-polished hands. Stock straps have quick-release bar whose hardware you can too easily look at while wearing the watch on your wrist.

Read more about

Watch Brands



Disqus Debug thread_id: 7874877228

  • Carmen Brisante

    Well, there seems to be some doubt about the life barter kits with Milus watches dating from WW2: see

    Regardless, both the original and this latest version are very fine looking watches that I would be more than happy to try on.


    Rolex? Seiko? No… Milus!


    Decent looking watch but the whole WWII survival kit while legit doesn’t have a legit WWII watch in it. Clearly from the 60s simply in design …so hey while these E&E kit existed it sounds more like marketing mumbo …as usual

  • Luciano

    1,690 CHF for something (a “Milus”?) that looks cheaper than a Seiko 5?!?

    • Sheez Gagoo

      To be fair, 5s don’t look cheap. But they’re better built than this.

    • Gokart Mozart

      Some grand Seikos look cheaper than a Seiko 5…

  • Independent_George

    Nice looking watch. Needs to be on a leather strap.

  • Sheez Gagoo

    I would get a SARB033 from Seiko instead.

  • Playboy Johnny – Team Mariu$

    Not a bad looking watch with a decent movement.
    My personal “life barter” kit consists of a Glock and a Cold Steel Tanto.
    I do not negotiate with terrorists!

    • Sheez Gagoo

      Ah, the Tanto. Use mine for the annual ninja-attacks from May to August.

  • Playboy Johnny – Team Mariu$

    Have you read the origin of the military “challenge coin” yet. Fascinating history.

  • Dear Milus, you proud yourself to use 904L instead of 316L steel, and then you sell the watch with a NATO strap?

  • Raymond Wilkie

    I like the black dial, I think it’s easier to read myself. Wears a little small for me but its a fine looking watch.

  • Fooman

    Hey Ariel you know that that watch in that kit has been debunked right?


    So a non watch guy comes on OF and tries to peddle the watch as used in the Doolitttle raids. Obviously a few flags are raised as design, layout, calendar feature, all points to a watch from the mid ’60s. Some googling finds his kits in 2 other places with no dates, then it is pointed out that the division to be returned to as marked on the kit did not exist until much later in the war, so they are not Doolittle used. We then find pictures of the watch he tried to sell earlier and it clearly has an eta movement inside that was not debuted untill 1960 which makes sense looking at the case and dial… We then find a caseback and movement shot he has since removed that clearly shows 60’s production.

    So unless you think an Eta 2408 with movable stud carrier and direct centre second could have appeared in WWII, their marketing story is 100% BS.

    • Ariel Adams

      All you are saying is that the watch in the vintage demonstration kit was not the original. I’m not sure that makes this larger story “BS.”

      • Fooman

        There are 4 kits that have come to light, all claimed by one guy and Milus to be from WWII. The watches are all identical, the markings are all identical, and there is no way the watches date from WWII, as they have a movement that did not exist in WWII. Hey I like the watch, its just the stubborn keeping to the claim its a WWII era kit and watch that has been dis proven over and over that irks me and alot of other people. At no point has Milus ever showed a watch any different then the one in the marketing picture, they have zero paperwork or examples of WWII kits with their watches in it.

        No one questions the facts that these are real kits, just the WWII date on them is BS. No one but Milus and this one non watch guy who identified them and sold them to Milus claims they are from WWII, for which they have no paperwork, no proof except they are the same in general non photo description to something sold at government auction at a much later date. They are confusing a more modern kit with a government auction listing that does not have any details in it. These kits appear to be from the 60’s as noted by the departments listed on the cases,and additionally the eta movement in the watches proves a 60’s mfg date. Like I said All 4 WWII kits as claimed by Milus have the exact same watch which really looks like a 60’s era watch, and has a 60’s era movement in it.

        So If Milus could actually show a watch with a WWII period correct movement in it then yes your right. The facts all point to them misclaiming a Vietnam era kit for a WWII era kit. In fact I actually have caseback shots and movement shots provided by the guy that is providing proof to Milus they are from WWII and who sold them to Milus…

        When Milus has been repeatedly asked in public, social media and via email about how a watch movement that was clearly from the 1960’s was in a kit from WWII they claim no comment, they are fully aware these are not WWII watches or kits. In fact Milus and the guy that they bought the kit they are using in marketing no longer show the back of the watch, will not show the movement again, and will not show the other markings on the survival kit that makes it appear to be Vietnam era. How did Milus have an instant change date on a datewheel in 1945 since Rolex patented that in 1955, not eta…

        Look at the pristine Smithsonion example that has patented in 1961 3m Magic tape on it (matte scotch tape specifically was new and patented in 1961) …

        and here is the movement picture. I am sure I do not need to link it ranft for you to identify it.

      • BNABOD

        The watch is kind of the big part of the story wouldn’t you say?

  • Sheez Gagoo

    From my perspective it makes sense to ad, that the Tissot-guy is 82 years old and out of business since Tissot is part of Swatch Group.–resuscitation-of-a-100-year-old-watch-brand/45409422

  • PR

    Really cries out for a quality bracelet . would be a contender in the sub 2k space on one. With the current strap shown, it’s sort of pointless imo

  • Svetoslav Popov

    wow, the stupid thing with watch stories is getting absurd, the watch is nice though and I would buy one for 500-600USD without the story 🙂

  • all74

    That’s a lot of $$ for something that looks like a $500 Seiko (no offence to Seiko).

  • Drop files here or
    Accepted file types: jpg, png.