Movado HP Smartwatches For Tommy Hilfiger, Coach, Scuderia Ferrari & Others

Movado HP Smartwatches For Tommy Hilfiger, Coach, Scuderia Ferrari & Others

Movado HP Smartwatches For Tommy Hilfiger, Coach, Scuderia Ferrari & Others Watch Releases

Like it or not, the runaway success of the Apple Watch has confirmed the demand for greater connectivity in everyday watches – and to meet the perceived rising tide at more wallet-friendly pricing, the Movado Group has announced a fresh salvo of genuine smartwatches powered by a new software platform from Hewlett-Packard called Engineered by HP. These fashion-conscious options differ from Movado's last foray into wearable tech, in that they are more than just activity trackers – and they span the group’s entire watch portfolio, with new designs from Coach, Hugo Boss, Juicy Couture, Tommy Hilfiger, and Scuderia Ferrari.

Movado HP Smartwatches For Tommy Hilfiger, Coach, Scuderia Ferrari & Others Watch Releases

As the "smartwatch" category becomes more clearly defined, it's more apparent that merely pairing with a phone and tracking a wearer's activity isn't enough, and that some levels of interaction and communication of information (both passive and active) are now a standard part of the definition. However, while options like the slick Tag Heuer Connected and the Apple Watch Series 2 both look and engage with their wearers like a piece of technology, these new HP-powered devices are built using classic physical analog watch design cues to appeal to those on the hunt for modern connectivity that’s tucked discretely into a more familiar, stylish watch case.

Movado HP Smartwatches For Tommy Hilfiger, Coach, Scuderia Ferrari & Others Watch Releases

Each watch in the collection has a traditional analog dial and hands, but can be paired with any iOS or Android-powered smartphones to then communicate incoming calls, text messages, social media updates or calendar reminders via a hidden OLED display, and engage the wearer through gentle haptic vibrations depending on context. To keep things from getting too noisy on the wrist, though, wearers have the ability to use the HP watch companion app to fully customize the suite of notifications pushed to their watch from their phone

Movado HP Smartwatches For Tommy Hilfiger, Coach, Scuderia Ferrari & Others Watch Releases

Movado HP Smartwatches For Tommy Hilfiger, Coach, Scuderia Ferrari & Others Watch Releases

Differing slightly from Alpina's glorified activity tracker masquerading as a smartwatch, this genre of fully connected ani-digi watches is hardly a new category here on aBlogtoWatch. However, the last time we reported on a similar degree of connectivity and interaction through the Breitling B55, the privilege of owning one would set you back nearly $10,000. HP and the Movado group are looking to bring a similar ani-digi aesthetic, but a more sophisticated level of connectivity (including activity tracking by default) to the masses at a small fraction of the price. Options like the Tommy Hilfiger TH 24/7 start as low as $195, then move up to $295 for the Coach Bleecker Smart, the Couture Connect, and the Scuderia XX Ultraveloce. The premiere option is the Boss Classic Smartwatch, with a price of $325.

What do you think?
  • Interesting (1)
  • Thumbs up (0)
  • Classy (0)
  • I love it! (0)
  • I want it! (0)
  • ??????

    Fashion watches + smart watches. Whar can be worse?

    • Berndt Norten

      Weekly articles discussing them?!?

      • ??????

        Holy **, you are right 🙂 Long, 3-4 pages coverage on Juicy Couture smart watch

        • Bill W

          My post-launch thoughts on the Juicy Couture Yas Queeen smartwatch.
          (6 pages)

  • Raymond Wilkie

    Oh dear God !

  • Shawn Lavigne

    things are getting interesting.

    • The Deplorable Boogur T. Wang

      And I predict the trend towards “interesting” will continue.

  • SuperStrapper

    I’ve just thrown up in my mouth. A lot.

  • Hahaha! Good one guys. I like you guys. You’re crazy, but I like you.

  • otaking241

    Ferrari has always completely baffled me with their licensing policy. This is probably the top aspirational car brand on the planet yet it seems like they’ll license their logo to anyone. How can something like this co-exist with that insane Hublot Ferrari watch that they recently put out? I can’t help but think that the black pony tends to drag down the price of higher-end items and does nothing to raise the value of the cheap crap you find it on. Case in point–people can’t give away those Ferrari branded Panerais from a few years ago, when the models they’re derived from suffer from only standard depreciation. Why aren’t they more protective of their brand?

    • SuperStrapper

      I think because that while it may ultimately do nothing for the other side of the coin (Panerai, in your example) it doesn’t negatively affect Ferrari in any way.

      ‘You want to pay me to put my logo on your widget? Sure, but don’t expect me to be responsible for the money ultimately being thrown away’.

      • imageWIS

        Yes, it does: brand image at the ultra high-end of the luxury world is essential.

        • SuperStrapper

          Yes it does what?

    • Tony NW

      I don’t consider Ferrari an aspirational car. It’s still a conspicuous consumption car. A Bentley or high-end Audi would be aspirational, and neither requires you apply mascara to your chest hair as the Ferrari does.



  • Beefalope

    I haven’t seen a collection of crap this big since I last took my kids to the zoo.

  • DanW94

    I never thought I see the day (aside from April 1st) when a Juicy Couture watch appeared on ABTW. I’m saddened.

    • imageWIS

      ABTW has been selling out for years… but to be fair to them, so has every other watch publication: it’s the price of access and revenue streams.

  • laup nomis

    Hilfiger on a watch?….AAAAAAAAAAAAAAAAAAAAAAGGGGHHHHHH!!!!!! ………Run away.

    • Sheez Gagoo

      At least they have built a white gold wath with an El Primero once to gain at least a little bit of horological credibility. A tiny little bit. Very tiny.

  • Dinkee, H. O.


    • laup nomis

      Dinkie. Have you ever thought about adding some emphasis to your posts. I dont know you could try comic sans or something? 🙂

      • ??????

        Or he may try Esperanto 🙂

  • Itai

    Guys, whether you like it or not, it seems that smart watches are here to stay and their market share is only growing. Ignoring them or mocking them won’t help the Swiss watch industry..

  • Svetoslav Popov

    I thought ablogtowatch was a watch site

  • Concerned1

    What most enthusiasts and collectors fail to see is that they are a very small part of a very large industry. Most people who read ABTW will proclaim these watches crap. However, what I see is a necessity to keep these companies relevant and alive with the masses. The masses are what keep these companies alive, not enthusiasts and collectors. I could see the average person liking these watches.

    The smart watch is here to stay, and it’s going to take a significant chunk of the revenue in coming years. Only a few companies may survive without developing a smart watch. Rolex, Patek, Cartier, etc, will probably be ok, but they will still likely have to adjust their production and prices.

    Another thing people fail to see is that the smart watch is in its infancy. They are only going to get better. These traditional watch companies have to try and keep up with this curve. I own an Apple Watch. I only use it for health functions, and don’t particularly feel a need to want to wear it all the time. However, I see the appeal to someone who is not a “watch person”. And, that is most people.

    • Roman

      You’re right, watch enthusiasts sometimes covet watch brands ordinary people haven’t even heard about. And in these days it’s very difficult to make money if you’re little known to masses.

    • word-merchant

      I do proclaim these watches crap.

      Not because I have distanced myself from the ‘average masses’ you write so enthusiastically about, and not because these are smart watches (although they stretch the definition almost to breaking point).

      No, I proclaim these watches crap, because they are a deeply cynical, boring and uninspired set of nasty watches badly lashed together by two companies who haven’t had a non-crap idea in decades, and branded with totally crap brands – and yes, when Ferrari lends its name to products like this, it too becomes crap. It’s a crap brand that makes fast cars. Wow.

      All the brands involved are totally devalued by this sort of nonsense. Hilfiger in particular would most likely daub his name on a wet turd with his own finger if the turd paid him enough to do so.

  • Sheez Gagoo

    I like this smartwatch articles. As mentioned many times, I`m a watchmaker and the reason why I love a blog to watch is it`s wide coverage of horological concepts and I adore this breakouts of the fascinating but also a little bit narrow minded world of mechanical watches. I feel very privileged to observe the rise of a new technology. I`ve seen smartwatches developing from ugly and almost useless to nice and useless from there to nice and usefull. This, obviously represents the cheaper fashion smartwatch. What I think of this pieces? In this case I remain silent. For good. But smartwatches are definitely mainstream now.

  • Barzuma

    I don’t need a “notification center” smartwatch. I do need (or want very badly) a “heart rate monitor” smart watch; my doctor said something about irregular heart rate on my last check-up. The trouble is, fitness bands are, IMHO, ugly. I don’t think much of the Apple Watch, aesthetically speaking. I hope a heart rate monitor version of a smart-looking smart watch will come soon.

  • Ulysses31

    Subtle integration of the display is appreciated. So is the modest price. Put it on a non-shitty watch brand and you might move some product. As for the “runaway success” of smartwatches, one has to laugh.