Of all the premium Swiss watch brands in the market, TAG Heuer is one of the few that has taken a serious approach to connected watches. Since 2015, TAG Heuer’s collection of luxury smartwatches has sat comfortably next to its range of mechanical and quartz analog timepieces, and the brand shows no signs of slowing down in this particular segment. Case in point is the newest pair to join the lineup: the TAG Heuer Connected 45mm Bright Black Edition and the Connected 42mm Golden Edition watches, both featuring rich black and gold colorways.
The TAG Heuer Connected 45mm Bright Black Edition watch sports a black DLC sandblasted grade 2 titanium case, furnished with a steel crown shrouded in rubber for optimal grip and functionality. The case is topped with a ceramic bezel, which benefits from golden lacquer and PVD (Physical Vapor Deposition) to achieve a style that’s normally associated with more traditional timepieces rather than smartwatches. The crown and pushers also include golden lacquered details to match the tone of the bezel and other dial details. The dial is protected by a flat sapphire crystal while the caseback is black DLC titanium.
Accompanying the larger black variant is the new Connected 42mm Golden Edition watch, which is TAG Heuer’s first smartwatch with a full golden PVD watch. Again, mimicking the look of more traditional analog watches, the watch’s rose golden PVD steel case includes alternate polished and brushed finishes. There’s also a rose golden PVD steel crown, domed sapphire crystal, and a black calf-skin leather strap with red lining. The strap, as well as the one paired with the Connected 45mm Bright Black Edition, is fitted with a practical folding clasp with double safety pushbuttons — black DLC titanium for the 45mm edition and rose golden PVD steel for the 42mm edition.
Both smartwatches feature a watch face called “TONOS,” which is available in 10 different colors all designed with golden indices and complications to complement the rest of the watches. Moreover, both watches are water resistant to 50 meters and powered by Wear OS by Google. The larger Connected Bright Black Edition runs on Calibre E4 45mm and the smaller Connected Golden Edition runs on Calibre E4 42mm.
When you want to wear a fancy-looking watch but don’t want to disconnect, TAG Heuer offers its newest-generation connected watches dressed in golden hues. The Connected 45mm Bright Black Edition (ref. SBR8A83.BT6302) is priced at CHF 2,700 Swiss Francs, while the Connected 42mm Golden Bright Edition (ref. SBR8011.BC6652) is priced at CHF 2,250 Swiss Francs. They are available immediately at TAG Heuer boutiques, through the brand’s e-commerce websites, and at select wholesalers worldwide. For more information, please visit the brand’s website.
Battery: 430mAh all-day battery (45mm Edition), 330mAh all-day battery (42mm Edition)
Charging time: 100% in 1h30 at temperatures between 15° and 45°C
Sensors: heart rate, compass, accelerometer, gyroscope, microphone, barometer
Chipset: Qualcomm® Snapdragon WearTM 4100+
Connectivity: BT 5.0, Wi-Fi, NFC
GNSS: GPS, GLONASS, BeiDou, QZSS, Galileo
Display: OLED display 1.39” 454×454 pixels (326ppi) (45mm Edition), OLED display 1.28” 416×416 (326 ppi) (42mm Edition)
Watch Experience (Custom Built TAG Heuer apps)
TAG Heuer watch faces
TAG Heuer Sports
TAG Heuer Golf
TAG Heuer Wellness
Other TAG Heuer branded micro-apps: Stopwatch, Timer, Alarm