April 26, 2014
by Ariel Adams
When some first asked me a few years ago why I loved watches, I pointed out a few key reasons to explain my fascination with the small machines. The first reason was that I enjoyed the mechanical, functional nature of timepieces. The second reason was that I was beckoned by the rarity of some watches and how collecting unique watches appealed to my personality. Last, I pointed out that timepieces were mostly intrinsically artistic. Not only are skilled watchmakers able to produce aesthetically beautiful watches, but also those that artistically use a set of necessary elements to indicate information and look good in the process.
So over time, I’ve met many people who have identified with these three elements as well, but what is great is how each collector or watch lover seems to manifest their appreciation of watches in a special way. Let’s take the South Korean artist who prefers to go by the name Eerune. As a professional illustrator, he combines his design skills with many of the watches he loves, for a unique, almost pop art visual presentation of aesthetic and story.
aBlogtoWatch took the opportunity to interview Eerune, soon after making his watch fan art public. You can see that he has been inspired by Omega, Rolex, TAG Heuer, Panerai, IWC, Jaeger-LeCoultre, Bell & Ross, and Breitling for starters. I look forward to seeing where his art may take him. Eerune also happens to operate the design studio SUBURB201. His watch art website is apieceoftimepiece.com.
aBlogtoWatch (ABTW): Watches are tools, but they are also art. How did you discover the artistic side to timepieces and how do they inspire your own art?
Eerune: Clocks themselves have human-like aesthetics to them. I love the charm and feel that watches have. From one watch to another, I feel that each watch has their own unique story to tell, which is very fascinating. I understand the appeal of watches, and I want to express that through my illustrations. Because of that the A Piece of Timepiece project began.
ABTW: You take watches you like and create compositions that seem like a combination between pop art and graphic design. How would you describe your style? How do you create these?
Eerune: I studied graphic design as an illustrator and was heavily influenced by pop art. My work seems to reflect that style. I see people look at my work, and I hope that they’re interested in them–of course, they can see my love for watches, but also–see how I recreate them in the most attractive way to those who feel the same way I do. I tried to make the images as simple as possible. In short, I try to express it in a powerful and minimalist-like manner. My work exists only as images online, but will be available for print soon. In that case, the nature of my work should be a little clearer when seen in first-hand in person.
ABTW: What was the first watch you decided to emulate in your personal style? Why did you choose that one?
Eerune: The Omega Speedmaster was the first watch I worked on. Omega’s “Dark Side of the Moon” was a tribute to space exploration and going to the moon, and that was my main influence for “A Piece of Timepiece.” This year, IWC will release a new version of the Aquatimer. I really like the design and I am looking forward to the release of it. The nice clock figure yields a very noticeable representation of Jacques-Yves Cousteau, and my project related to it should be ready fairly soon.