March 25, 2013
by Ariel Adams
We love the ONLY WATCH auction that takes place every other year in Monaco for the support of charity. Why do we love it? Well a range of participating watch brands produce totally unique watches that are auctioned off for charity (Monegasque Association against Muscular Dystrophy). The pieces are sometimes mere color variations on existing models, and sometimes they are radically new models that are production concepts or signs of things to come. In any event, they are all one-off pieces (with the exception of models that are “#1” in a limited edition). The brands do it for the massive media exposure and marketing opportunity.
UPDATE: See the aBlogtoWatch full list of Only Watch 2013 Watches.
2013 is the 5th edition of the Only Watch (administered and operated by auctioneer Antiquorum) auction and it will take place later in 2013 on September 28th. The participating brands will slowly release their Only Watch pieces until then. While more brands may be added later, here are the companies that we expect to see interesting timepieces from over the next several months:
That is a huge number of brands and you can compare them to the all the pieces from the Only Watch 2011 auction. We look forward to sharing with you the auction pieces as they trickle out leading up to the event in September of 2013. onlywatch.com