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Parmigiani Bugatti Aerolithe Performance Titanium Watch

Parmigiani Bugatti Aerolithe Performance Titanium Watch Watch Releases

Back in 2014, we saw the Parmigiani Bugatti Aerolithe watch, and it was an eminently wearable (and relatively affordable) watch born from the partnership between the watch manufacturer and the automaker. Here’s a more typically super-exclusive watch that you’d see come out of such a partnership, if you’re not familiar. It was a great-looking flyback chronograph aimed at the watch collector looking for a sporty, versatile piece from a high-end, boutique brand. Now, with the release of the Parmigiani Bugatti Aerolithe Performance Titanium watch, we have a more refined model that focuses on the rich and textured dial created by techniques only achievable through use of laser technology. There are probably more than a couple of people curious about the how Bugatti influenced this watch, which was specifically through the design of the (flammable) 1935 Bugatti Type 57 Aerolithe which Ariel explained quite nicely here.

Parmigiani Bugatti Aerolithe Performance Titanium Watch Watch Releases

It was during the development of the Parmigiani Senfine Concept watch which focused on the watch movement, that the team learned techniques that could be applied to more aesthetic elements. Here, that technique is the basic use of lasers in creating finishes. Before you guys get frustrated: yes, this is a release article where I can’t possibly judge the absolute success or failure of these techniques in the sense that they make a huge difference to someone who gets their loupe out and gazes at the dial. That being said, I look forward to the hands-on images as much as you do.

Parmigiani Bugatti Aerolithe Performance Titanium Watch Watch Releases

The dial of the watch has a diamond-shaped, textured pattern in which the ends of the diamonds are polished in order to create a richer even more textured look. According to Parmigiani, this technique is impossible without the use of said laser technology. The exterior of the dial is also “selectively laser sand blasted” to further enrichen the textural aesthetic. The subdials at 3 and 9 o’clock have tiny angular satin grain finishes, and the recesses of these require this use of lasers to create, as well. Again, all well and good in theory, and I look forward to a real in-person analysis.

Parmigiani Bugatti Aerolithe Performance Titanium Watch Watch Releases

As for the movement, the Parmigiani Bugatti Aerolithe Performance Titanium uses the same in-house-made automatic Parmigiani Calibre PF 335 movement. It’s a 30.3mm-wide and 6.81mm-thick caliber that operates at 28,800vph and has a 50-hour power reserve. The movement is made of 311 components and has 68 jewels. It should be said that while the movement is technically the same, they have refined the engraving on the rotor.

Parmigiani Bugatti Aerolithe Performance Titanium Watch Watch Releases

Parmigiani Bugatti Aerolithe Performance Titanium Watch Watch Releases

The watch case is 41mm wide and 12.7mm thick, and comes on a black calfskin leather strap. Parmigiani has always been a “self-selective” brand with a relatively high bar when it comes to cost as well as buyer knowledge and sophistication. That being said, I think the Bugatti Aerolithe is one of their most widely accessible watches that can have a broad appeal. The bar for cost remains, though, with a price for the Parmigiani Bugatti Aerolithe Performance Titanium of $22,900.




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  • PleaseSpellRoman4AsIV

    This mixture of adding both kilometers and miles is just plain annoying and clusters the dial.

  • Sexy chrono. I particularly love the way they have integrated the pushers with the lugs – damn fine.

  • Raymond Wilkie

    The lugs are lovely,………..that’s about it really.

  • Marius

    Are you kidding me? $23,000 for this mediocrity? Can someone please explain me where all this money is going.

    The case is made from titanium, so the case material can’t really warrant such a high price.

    The movement is nicely made, but it’s not any better or better finished than a comparable JLC or Blancpain movement that can be bought for around $10,000-$13,000.

    The dial is interesting, but it’s a standard type. There’s no Grand Feu, Grand Tappiserie, cloisonné, or champlevé that might explain this high price.

    The only interesting feature is the positioning and integration of the chrono pushers into the lugs. That’s it. So I really don’t see why anyone in his/her right mind would pay $23,000 for this. Looking at the movement used, as well as at the overall quality of case & dial, this watch shouldn’t cost more than $10,000. Even that’s very optimistic considering that Parmigiani is a fairly unknown brand.

    P.S. Why are so many articles relying on 3D renderings? Isn’t the purpose of visiting the SIHH that of being able to have a hands-on experience with the newly-released watches?

    • ProJ

      I have to say that I do learn more from your comments than from ABTW articles. THANK YOU.

      • I assume you mean learning about the art of dressing opinion as fact? There are so many holes in this guy’s dismissive arguments I can’t assume you mean horology?!

        • ProJ

          Well, I don’t know for sure his Horological knowledge, but the guy (in watch-related arguments) is certainly opinionated, and he doesn’t suffice with just delivering his opinion, he rather presents us with actual evidence in a very well explained manner. Sometimes I would agree with him while other times not. I just find myself scrolling to his comments before I even read an article.

          • It’s fun for some perhaps, but it’s no more informative than a rehashed press-release. At least the release contains the facts. There are details about the build of this watch with regard to the case and the dial for example that they mention in passing, but I would hope for ABTW to develop upon and explore, but it all adds to the merit of the watch and helps differentiate it from something built of more usual technique. To simply say “the case is made from titanium” or to list the alternative finishing techniques that are not present here, when the actual techniques used are still of significance, is hardly support for an argument, it’s just fluff in aid of entertaining dismissal.

          • Marius

            You are absolutely right, when buying expensive luxury goods it is indeed of utmost importance to focus on the facts. And, as you rightly said: “At least the release contains the facts.”

            Exactly, the press releases contain the cold, hard facts.

            Just as Bremont did when they argued that their movement was in-house when in reality it was produced by LJP.

            Just as Tag Heuer did when they stated that their new chronograph movement was in-house when in reality it was a Seiko caliber.

            Just as when brands are using the Swiss Made label but refuse to disclose the actual provenance of the parts.

            Just as when brands introduce a new case material (carbon, ceramic, magic-whatever, super-whatever), present it as fabulous & fantastic, but fail to present any actual tests proving their claims.

            Just as…

          • So you are investigating the facts behind intentionally misleading releases? By making even less accurate statements mixed with faux-condescending comments directed at poor people?

            Actually I would prefer that both press releases and comments be supported by a little more than a copy paste.

            I am not saying that press releases are gospel – I assume you know that and are being intentionally petulant. The very releases you mention got hit hard because of the standard we do and should hold them to. What we need is proper intelligent challenges and investigation, not snark – but snark is easy and cheap so don’t let me stop you.

        • ProJ

          Also I must say the comments section here is why I am on ABTW, rather than say Hodinkee or Timezone where comments are moderated.

          • Comments are great fun, like entertainment, but I would never dream of relying upon them to educate me – my words included 😉
            Very very easy to dismiss a watch with loosely structured semi-facts – but none of it would pass as publishable. I like ABTW for the banter, and for the basic but very wide coverage of releases – if you want to really learn about the watches though I find that you need to layer it with multiple sources – the comments are one such source but they are also littered with inaccuracies.

      • SuperStrapper

        Lol. Tongue firmly in cheek on that one I assume.

    • Yojimbo

      Hear Hear!

    • I’m sorry but this watch goes to 400 km/h. This alone warrants the price of a supercar, no? $23000 looks like a bargain…

    • BiLL

      According to Sheez Gagoo, Parmigiani loses $50K on every watch, so I guess we’re lucky it ain’t $72,900.

  • Yojimbo

    someone come up with a joke about the dumbo Porsche and Bugatti ‘inspired’ watch owners having an argument about which one runs faster GO!

  • SuperStrapper

    I’m usually not a fan of integrated chronograph pushers, but these are very well done.

  • BiLL

    All the hotties wear Bugattis,
    eat biscottis,
    do pilates

    • Word Merchant

      And if you’re smarmy
      With a face like salami
      And overly charmy
      You’d be barmy
      To ignore a Parmigiani.

      • You meant “To ignore a Pastrami” no?

        • Word Merchant

          I’m a poet and I don’t realise it.

    • DanW94

      Drink no-fat lattes
      Throw botox parties
      Drop double entendres
      Glare at you sideways

  • spiceballs

    Nice Parmi, love the look, esp the pushers & dial. Stand-out watch and something different from other bog-standard offerings, but need more info – – -.


    Looks kool don’t know if 20k kool but kool none the less

  • ??????

    No way it looks like a 23k watch to me

  • Like a boos 🙂

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