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Parmigiani PF Bugatti 390 Concept Watch

Parmigiani PF Bugatti 390 Concept Watch Watch Releases

Back in 2004, Parmigiani secured a partnership with one of the world’s absolute best and most coveted car manufacturers, Bugatti. During these last 12 years, they have worked together on releasing a number of limited edition timepieces, from ones linked to the original Type 370 watch, all the way to the stunning Bugatti Super Sport watch that I went hands-on with here.

Now, over 10 years after the debut of the Veyron, the world’s fastest production car whose ultimate version reached 268 miles an hour (431 km/h), the Volkswagen Group-owned Bugatti has released a completely new car, the Chiron – and at this point, it should be no surprise that there is a Parmigiani watch to go with that debut. Enter the Parmigiani PF Bugatti 390 Concept, debuted at the Geneva Motor Show – in tandem with the Bugatti Chiron.

While, funnily enough, Parmigiani makes no mention of the exact dimensions of the 390 Concept watch, this wristshot from our friend Philip from, shows that this new piece is certainly going to be on the relatively more wearable side of things – although it sits rather high, just like all previous high-complication Parmigiani Bugatti watches have.

Parmigiani PF Bugatti 390 Concept Watch Watch Releases

Parmigiani PF Bugatti 390 Concept Watch Watch Releases

There are some key design elements that are decidedly similar between the Parmigiani PF Bugatti 390 Concept and the new Bugatti Chiron. Immediately apparent is this blend of curves and sharp angles. The watch’s top-rear portion is shaped like a tube, of sorts, as it contains the movement’s barrels, parts of its going train, and at the leftmost side of it, a one-minute flying tourbillon.

Parmigiani PF Bugatti 390 Concept Watch Watch Releases

The barrels of the watch have been engraved with the name of Louis Chiron, Bugatti’s racing driver and the namesake of the new car. Parmigiani uses a very different kind of gear train to transmit power from the mainsprings to the tourbillon. Omitting a flat configuration of consecutive wheels and pinions, they have opted for a set of three planetary gears which cumulatively are responsible for the reduction ratio function, transmission of the torque, and the centering of the force at each level.


Parmigiani PF Bugatti 390 Concept Watch Watch Releases

Parmigiani PF Bugatti 390 Concept Watch Watch Releases

The dial’s hands – one image further above, you’ll see that the hands will be fitted to that pinion you see in the center of the angled plate, just below that massive gold colored wheel – are driven by a so-called worm screw. That part is the one below the two silver-colored mainspring barrels, appearing to be four coins set on a rod, of sorts. What this worm screw does is that it connects the hands’ wheels to the main part of the movement – however, because of the unique, “tubular” construction of the crown-mainsprings-going-train-tourbillon structure, it is also responsible for bringing the drive from the movement to this other, angled plane. It sounds complicated, but in practice it actually is an ingenious solution that allowed for the creation of this genuinely three-dimensional caliber.

Parmigiani PF Bugatti 390 Concept Watch Watch Releases

Parmigiani PF Bugatti 390 Concept Watch Watch Releases

All in all, this is a cool new piece and a fascinating expansion of Parmigiani’s Bugatti series of watches. All previous high-end Bugatti pieces have had an unusual case shape and a bespoke, also uniquely shaped movement that was designed and fitted to them specifically – and it is good to see that Parmigiani has not given up on its pursuit for more funky and spectacular in-house calibers. Since the watch is still in a “concept phase,” price for the Parmigiani PF Bugatti 390 Concept we don’t know yet… but you can expect it to come with a six-figure price tag – and then some.



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  • MEddie90

    Is it just me or does that movement look like it belongs on robot wars? Reminds me of a beefed up version of wheely big cheese.

  • Raymond Wilkie

    ” This new piece is certainly going to be on the relatively more wearable side of things “, relative to what ? a brick !. This is super tacky to the extreme. I see no connection in style to the car at all. The car is another matter i wont get into here. Fool are easily parted from their cash.

  • While this one does have some design DNA with previous Parmigiani Bugatti watches, I don’t see any design connection to the new Bug Chiron car. The stacked barrels do remind me of the Hublot La Ferrari though.

  • DanW94

    It doesn’t echo the conceptional look of the car at all. It looks like an early 90’s fax machine to me.

    • I’d actually wear a fax machine watch

  • I am with the rest of the commenter and think this piece looks nothing like the new Bugatti Chiron. Doesn’t even look like the previous Bugatti. Pamigiani needs a new pair of glasses.

  • iamcalledryan

    Love the movement, not a fan of the case. The rendering of the image is not great and I assume that the wrist shot prototype is not fully finished, so maybe there is still hope?

  • Sevenmack

    I don’t know whether to like this watch or toss it into the toy bin with my son’s trains and cars.

  • SuperStrapper

    Car at a glance looks more stylish than the veyron, but very bugatti nonetheless. The watch looks ridiculous. We get to see a raw wrist shot in the IG post, and it looks terrible. I get zero sense of exclusivity or watchmaking excellence: it simply has a very polarising shape and appearance, like so many Tokyo Flash watches ahead of it.

  • Reprobus Marmaritarum

    Less like a Bugatti Veyron, more like a playmobil typewriter. No es bueno.

  • Boogur T. Wang

    Should be solar powered.

  • Raymond Wilkie

    Am surprised their was so few comments about this.

  • MEddie90

    Having had another look at this i’m pretty sure Bugatti should have got the guys at de bethune to whip something up instead.
    This has much more in common stylistically.

  • Hydra

    lol…those hands! 😀

  • frauss

    Looks like an old printer or an adding machine where you expect to see a strip of paper tape coming out of the back.

  • I_G

    They try too hard.

  • Timestandsstill

    It will sell anyway ……and the people who buy it won’t read or care what anyone here said or thinks about it ……same with the car

  • Mike Burdine

    The cars and the watches: weird and overpriced for people with more money than brains.

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