I recently learned that this watch does not yet have an official name. It will sometime next year. This is a new version of the Ralph Lauren Sporting watch. It has an elm burl wood dial and face that is meant to evoke the interior of one of Ralph Lauren’s cars from his personal collection – a 1938 Bugatti (that is as sexy as a top model). The watch will contain an IWC made manually wound movement. Lovely, and just over $13,000.