Second Of Happiness “SoH” Concept Watch

Second Of Happiness “SoH” Concept Watch

Second Of Happiness "SoH" Concept Watch Feature Articles

The "Second of Happiness" (SoH) watch is currently just a concept, but it certainly could be made. It is the charming and clever brainchild of 21 year old French design student Mathilde Ampe. Ironically enough, the watch does not display the seconds. According to Mathilde, this is also her very first watch design.

The SoH watch is meant to look like a face. Not just a watch face, but a more human-like face. The focal point of the design are two rotating discs that are meant to look like eyes, and the pupils are the indicators. The left eye disc indicates the hours and the right disc is for the minutes. Does that make it hard to tell the time? A bit.

Second Of Happiness "SoH" Concept Watch Feature Articles

What the SoH watch lacks in legibility it makes up for in personality. However, to get an idea of what the Second of Happiness watch is like to tell the time, Mathilde set up a site with the SoH watch design that shows the current time here. Depending on when you visit that site, it seems as though the face of the watch changes. A principle feature of the SoH is that the dial can look like anything. It's designed to look good with a solid color face, one with a pattern, or even one that looks more like a face. For example, one version Mathilde designed has a smile-shaped opening at the bottom of the dial that looks like a mouth. It also doubles as a slight view of the mechanism.

The SoH watch is designed to use a quartz movement, which probably makes sense given the novelty of the design. The beauty of the design is in its versatility. The SoH watch could have a face-like dial to emphasize the silliness of the googly eyes, or a totally black dial to make the design look a bit more mysterious. That it actually tells the time is an added benefit.

Second Of Happiness "SoH" Concept Watch Feature Articles

Second Of Happiness "SoH" Concept Watch Feature Articles

Still in school, it looks like Mathilde Ampe has some promising concepts in her head. The sheer familiarity of the SoH design should make it worth producing as people are drawn to look at things which are face-like. Though it is hard to tell what the future of the project will be, Ampe clearly has an interest in timepieces so I suspect we might be seeing more of her. See more about the Second of Happiness watch and Ampe's portfolio here. Also, thanks to Andreas for giving us the heads-up on this concept.

See more articles about:
  • MarkCarson

    Interesting.  Certainly has some long lugs on that watch.
    For more  precise time indication, perhaps eyelashes could be on the dial to indicate some of the hours and 5 minute positions (assuming a bit larger eyes).
    Maybe a moon phase indication for the mouth would go from a crescent (smile) to a circle (“Oh Noooo” as Mr. Bill would say).

  • Ulysses31

    From the site: ‘Why do people design very complex watches but always use the same axes for hours and minutes?’… that’s what a regulator movement is for.  It’s a cute idea but impractical and inconvenient.  Funnily enough when I clicked on the link to the site I could tell the time almost instantly to within an accuracy of a few minutes, but only because the virtual watch dial on my screen was about twenty-five inches wide.  Doesn’t matter though; it’s a concept and very unlikely to see production.  Browsing through some of the images there was one of a photographer wearing the watch.  I was thinking about how much nicer it would be if the watch were influenced by the design of old cameras and detachable lenses.  Hell, a watch like that probably already exists.

  • Thanks, Ariel! How do you like this one – similar idea of googly eyes but more appropriate for kids:

  • Thanks Ariel! How do you like this version called “Ninja Time” – similar idea of googly eyes? 
    Have a nice Sunday, Andreas

  • DG Cayse

    Ahh the exuberance of design school concepts!
    Interesting, but I see it dying a rather quick and unmourned death if it comes to the marketplace. Fashionable for a few and that few will be too small in numbers to continue on in the marketplace. But it looks like a “fun” piece.
    Movement? Pricing? Accuracy?
    Another thing, I am noting of late several features than seem to deride the requirement for accuracy in a watch. For many, if not most, accuracy and legibility are the prime concerns in the selection of a wristwatch. Price is certainly a factor also, but telling the correct time, and yes – even to the second many times, is utmost in consideration and purchase. Whether the movement is mechanical, automatic, solar/battery or quartz, the need for accuracy in a time piece should not be discounted.
    This opinion, of course, may not hold true for the fashionistas of the horological world.

  • nateb123

    Another pointless concept.  Designers outside of the watch world really never seem to “get” watches.  They think it’s sculpture or for fashion or distinction, and it is all those things.  Yet none seem to really grasp how those elements balance for people who actually buy watches.  I think the restrained, elegant nature of timepieces confuses them when designers now are rewarded for always trying to make their creations louder, more noticeable and therefore more recognized or appreciated.

  • CG

    A “face” with two eyes, nose and a mouth is the most memory imprinted image in the human world… To retrain your brain to recognize this as a watch would be an interesting concept. This one doesn’t seem fully realized yet.

  • Kris C

    Ou’ll never know until you try. Not for me, but I’m glad to see a younger generation take an interest in watches.

  • Zeitblom

    “this is also her very first watch design.”
    No kidding.