For this episode of SUPERLATIVE, aBlogtoWatch Founder Ariel Adams is joined by Bjorn Kartomten, the Founder of Yes Watches. Starting out with the origins of Bjorn’s innovative timepiece brand, the conversation spans a deep discussion of the various details surrounding function-forward watch design, along with the obstacles of manufacturing entirely new timepieces, and even the ways that humans perceive time itself.

Born out of a simple desire for a wristwatch that could tell the time of sunrise anywhere in the world, Yes Watches offers smartwatch-level functionality combined with a traditional analog display to create a truly unique product that isn’t like anything else available on the market. During their conversation, Ariel and Bjorn discuss the process and challenges of bringing to market an entirely new electronic wristwatch in an industry that is largely set up for creating mechanical timepieces.

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