This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by the Chief Marketing Officer of Panerai, Alessandro Ficarelli. Ariel starts by talking about Panerai’s legacy, and Alessandro expands on how Panerai’s long history continuously provides new stories about the brand. Ariel talks about the three phases that he personally has attributed to different stages of Panerai’s history, and how he sees the brand celebrate the collector community today. They dive into the key differentiators of the young enthusiasts today compared to 20 years ago and how Panerai has evolved with them. Alessandro jumps into some of the new unveilings at this year’s recent Watches and Wonders, and the two talk about the importance of the impression Panerai gives customers before they ever put on a watch. Listen below or on the player of your choice.

Keep up with Panerai!
Panerai: www.panerai.com
Linktree: www.linktr.ee/panerai
Instagram: @Panerai