This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Ben Küffer, the Founder and CEO of Norqain. Ariel and Ben start the show by talking through Jean-Claude Biver joining Norqain as an advisor to the board, and what the initial conversations between Ben and Jean-Claude were like. Ariel dives into the Wild One, the first watch that has resulted from this new partnership, and what inspired them to make this shock-resistant mechanical watch. As they talk about the new high-performance sports watch, Ariel has Ben elaborate on their ground-breaking new material featured in their special case concept, NORTEQ. Ariel also has Ben discuss his goals with the brand over the next few years, and how a brand’s relationship with suppliers can go hand in hand with the rising costs of manufacturing as a brand grows in its success. The two consider the younger watch-collecting generations, how they relate to the “Swiss Made” term, and what the industry can do to help educate the younger generations about what the term’s true value has always been. Listen below or on the player of your choice.
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