This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Quaid Walker, the CEO and Co-Founder of Bezel, a tech-driven marketplace for buying and selling authenticated luxury watches. To start the show, Ariel asks Quaid about his journey from working in the tech industry at Google to getting into the watch industry. They talk about the different needs and wants of watch buyers today, and how Bezel helps buyers purchase a watch with real buyer protection. Quaid expands on what makes Bezel a more secure place to purchase a timepiece compared to other online retailers, and why they think of themselves as a technology-based authenticated marketplace for high-end watches. Quaid dives into their in-house authentication process, and why he saw a need in the industry for a marketplace like Bezel. Ariel asks about Bezel’s relationship with brands even though Bezel may block transactions that seem to be inauthentic, and what happens after a block in a transaction occurs. They discuss the topic of blockchain tokens in the watch industry, and Ariel asks Quaid if he thinks you can have a secure marriage between a blockchain token and a watch or physical product in general. Listen below or on the player of your choice.