This week on the Superlative Podcast, Ariel Adams is joined by Jiaxian Su (SJX), the Founder of SJX Watches. To start the show, Ariel and SJX share their insights and stories from their experiences as watch bloggers who have managed to turn their passion into careers. They talk about the earlier days of the watch industry on the internet, and how they grew their blogging interests into the companies that exist today. SJX talks about watch forums before there were blogs, and how his personal interest in watches can sometimes go a bit further into the areas of the industry that everyday enthusiasts might not always see from other media and community conversations. Ariel talks about the realities of brands becoming successful in the watch industry today, and he asks SJX what he thinks buying a watch online will look like in five or ten years. Listen to this week’s conversation as Ariel and SJX Watches take a deeper look at the blogging and media side of the industry.

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