With an increasingly informed watch-buying public hungry for new retail destinations where their passions can be indulged and their minds overrun with interesting facts, The Optimist, Los Angeles’ premier gentlemen’s outfitter, has decided to open its very own watch boutique. Having started up in October 2019, The Optimist, which champions the pioneering, optimistic, and easygoing spirit of Los Angeles, is ready to align the most famous names of horological history with some of the most exciting fashion labels in the U.S. right now. And if you’re close enough to L.A. to pay a visit, the store will be throwing open its doors for a welcome event on December 5th.
The Optimist Watch Shop is a welcome development for a company that has proven itself able to react to customer demand. A specialized retail space dedicated to an extremely knowledgeable clientele is a welcome addition to the shop-scape of Los Angeles. By focusing on vintage and unique timepieces, The Optimist Watch Shop has the opportunity to become a place where watches’ stories can be told (and fully appreciated).
The stock holding comprises classic timepieces from world-famous brands such as Rolex, Omega, Longines, IWC, Zenith, Tissot, Rado, and Tudor. There is a place for any watch as long as it possesses character, with dive watches and dress watches stocked side-by-side. Crucially, The Optimist Watch Shop aims to provide every customer with an unrivaled experience, whether the buyer is seeking their first luxury timepiece or their fiftieth.
Curated by the founders of The Optimist, David Fishbein and Joey Miller, the launch range includes timeless classics and under-the-radar gems that offer something a little off the beaten track. Fishbein says, “These are watches, many of them from the 1960s and 1970s, that have a story to tell — because they’ve been places. It’s not a bunch of new stainless-steel Rolexes, but a collection of interesting pieces that have lived a life before they come to you. Instead of being presented in a dusty vintage showroom, we wanted to put them in context with all the clothes and furniture that represent living in Los Angeles in 2019, and beyond.”
As with any new retail space, the joy is in being there and experiencing the concept firsthand. The Optimist Watch Shop launch event will take place on December 5th at PLATFORM 8820 Washington Blvd, Culver City, CA 90232. Over 250 specially selected timepieces will be present, their unveiling supported by Connolly, a famous leathermaking company from England. If you would like to attend the event, please RSVP via [email protected] Prices run from $700-$5,000, with the collection constantly evolving as “new” vintage models become available and others find wrists to call their own. The store is open between 11 AM and 7 PM, seven days a week. Check out the current range at theoptimistla.com.
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