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Trotha To-Do List Is A Watch With A Sense Of Humor

Trotha To-Do List Is A Watch With A Sense Of Humor Watch Releases

Sponsored Post written for aBlogtoWatch by advertiser

Serious watchmaking is…well… so serious. With that in mind, the Trotha To-Do List watch hits the market with a sunny disposition, providing a daily reminder to make the most of every opportunity. In complete contrast to a raft of horological heavyweights, Zürich-based Trotha Contemporary Assets takes the pastimes frequently associated with major brands and makes light of them via a specially printed date wheel. The brand isn’t trying to be tough; it is trying to make you smile. And while it may go about it in a more tongue-in-cheek way than regular watches, the To-Do List watch is far from a joke.

Trotha To-Do List Is A Watch With A Sense Of Humor Watch Releases

The Cheeky Window

In an age in which almost every practical function can be performed by a smartwatch or a far-superior digital tool, Trotha’s founders sought a way to make their mechanical product stand out from the crowd. The question, “How can a mechanical timepiece add value to my life?” was asked. The answer? By not taking itself too seriously, and, in the process, encouraging the wearer to take back control of their time for themselves.

Trotha To-Do List Is A Watch With A Sense Of Humor Watch Releases

You won’t see press releases bulging under the weight of aspirational images of divers, sailors, or motor car racers. Instead, turn your eyes to the date window at 3 o’clock for a lighthearted surprise. For every day of the month, a different fun or worthwhile activity is displayed in graphical form. Is it supposed to help you remember to turn up to that important shareholders’ meeting on the 18th? No. But it is supposed to help you decide what to do if you should miss it…

Trotha To-Do List Is A Watch With A Sense Of Humor Watch Releases

Trotha To-Do List Is A Watch With A Sense Of Humor Watch Releases

Familiar and Different

While the philosophy behind the Trotha To-Do List watch is a desperately relevant one for this overworked, undervalued generation, presenting it to a discerning audience of watch-lovers without ensuring a top-drawer design would have guaranteed failure. Trotha has focused on providing a watch that is both familiar and different at the same time. A knurled bezel is an unusual feature that gives the 38mm stainless steel case far more presence on the wrist than one might expect. That is partly down to the slimness of the watch, which measures just 11.5mm-tall.

Trotha To-Do List Is A Watch With A Sense Of Humor Watch Releases

Trotha To-Do List Is A Watch With A Sense Of Humor Watch Releases

The high-contrast display employs a glossy black base with red and white detailing to great effect. Depth is added to the dial via applied silver hour markers, while the star of the show — the cheeky window at 3 o’clock — is enlarged by a cyclops magnifier that sits atop an anti-reflective sapphire crystal.

A brushed Jubilee bracelet gives the overall package a sleek and professional appearance, while the day window, which stretches from 11 o’clock all the way over to 1, gives off an air of technical sophistication. Talking of technical sophistication, the movement powering the Trotha To-Do List is the Swiss-made Sellita 240-1 Elaboré, visible through a display caseback.

Trotha To-Do List Is A Watch With A Sense Of Humor Watch Releases

Trotha To-Do List Is A Watch With A Sense Of Humor Watch Releases

And for a final flourish, the push-button butterfly clasp is engraved with the brand’s logo — the “Ballon de Plage,” or “beach ball,” which replaces the “o” in “Trotha.” A vegan leather (microfiber) strap with alligator print is also an option.

Trotha To-Do List Is A Watch With A Sense Of Humor Watch Releases

First Draw

Trotha Contemporary Assets is a brand based on limited products, infusing classic styles with a contemporary outlook, in an effort to establish harmony between the old and new. The brand’s message is simple: Make the best of the time while not taking yourself too seriously. As a gesture in keeping with this ethos, Trotha will donate a considerable share of its profits to causes that support people that make our time worthwhile but are not paid enough, e.g. young musicians and emerging artists. These projects will be announced in due course. In the meantime, interested customers can place a pre-order for the “First Draw” edition, which will be limited to 500 pieces and priced at CHF 1,570. Check out the official website at Trotha.ch.

Sponsored Posts are a form of advertising that allows sponsors to share useful news, messages, and offers to aBlogtoWatch readers in a way traditional display advertising is often not best suited to. All Sponsored Posts are subject to editorial guidelines with the intent that they offer readers useful news, promotions, or stories. The viewpoints and opinions expressed in Sponsored Posts are those of the advertiser and not necessarily those of aBlogtoWatch or its writers.

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  • Damaged

    So is the calendar perpetual or not?

    • Sheez Gagoo

      No, it’s nonsensical.

      • ray h.

        To be fair it’s perpetually nonsensical.

        • JosephWelke

          By George, you’ve got it!

  • JosephWelke

    Can I say I like this? The knurled bezel is seriously cool, and not seen too often. The date wheel is whimsical, but it’d drive me nuts. Need an actual date display. Price is a bit high, and the name of the company is just depressing.

  • SuperStrapper

    I’ve said for many years that the date wheel function could have more use than just displaying the date. I find little about this watch interesting or attractive but I do appreciate that whimsical and unique take on a tired function that we mostly just care is coloured properly and framed nicely despite never actually using it.

    When did microfibre start taking on that vegan leather name? I really enjoy how calling something ‘vegan’ makes us feel better about saving animals lives when in reality the creation of these synthetic materials use tons of awful chemicals and during production use an enormity of clean water, in turn exploiting natural habitats and resources.

    Save the animals: eat meat.

    • b-spain

      The electric car industry is what really grinds my gears. The more kind research says 15k, the less kind research says it’s 25k miles before the ecological damage done by the making of a car with 6k battery packs (Tesla etc) is balanced out by not using fossil fuels. How long is it going to take to put 25k miles on a Tesla with 200-300 miles of range (not to mention others with shorter range) and after how many miles do you have to change the battery because it can no longer hold a charge? More to the point: eat meat.

      • SuperStrapper

        I particularly enjoy the Tesla charging stations that are powered by diesel generators.
        *Smug grin*
        “I’m defeating fossil fuels!”
        *Waxes moustache*

      • What fresh hell is this?

        40,000 km sounds like the distance the average vehicle drives in two years. Why would it be different for an electric car?

        Tesla used to guarantee that its batteries would retain at least 70% capacity for eight years/160,000 km. For some reason they halved it last year on the entry level models (at least in Australia) but that’s still twice your “less kind research” number.

      • Brian Russell

        FWIW, got my Chevy Bolt at the beginning of September. 9614 miles on it so far. So for me, 13.7 months to 25K miles. Not shabby.

        Also, since we’re on topic, not a fan of this watch.

    • Independent_George

      It’s like the State of California touting synthetic straps over gator and ostrich but willfully refusing to acknowledge the long-term environmental degradation of the production of petroleum-based synthetics and plastics.

      • What fresh hell is this?

        Is that something they do?

    • AlbieC

      At first I thought I wanted a dateless watch, for aesthetics and to avoid the hassle of having to adjust it every couple months (otherwise knowing my watch was off would drive me nuts)… but after buying it, I’ve found I do use the date on my watch… possibly equally important as the time, for me.

  • b-spain

    It’s not cheap but after some soul searching I can say I’m at a point where I’d much rather have 1 of this, than 3 pcs of $500 indie watches which are, more often than not, just crap, in my experience. I applaud the combo of a fun element & a wearable design so if I want to wear a fun watch but not look like a clown, I can have this Datejust look. Tempting.
    2 questions: who is Monty C Burns and what’s the WR?

  • Hannibal

    Oh, hell no! A Rolex Day-Date rip-off with bezel borrowed from Breitling Bentley, dial from Milgauss and bracelet from Datejust! Mishmash of various designs, and not successful at all…thumbs down for me.

  • johnwithanh

    Props to these folks for being the one (maybe two if you include Moser) company in the biz that’s not afraid to have fun. I also think the bezel looks cool.

  • Raymond Wilkie

    I’m all over the place with this watch. It appears to me made up of a mish mash of ideas designs from other watches. I can think of cheaper jokes. Just give us a date window and never mind your nonsense.

  • Sheez Gagoo

    It’s Montgomery. Or are you that close?

    • Raymond Wilkie

      Is that you Smithers?

  • SuperStrapper

    I am proud of and flattered by whoever is following me around just to downvote my comments. Just catching on now and I’m loving it.
    r/fedorapower

    • Mark B

      Here’s an up vote. Just to show you it was not me…………..

  • Pete L

    Hell of a lot going on here and not all of it fits the package. Like the knurled bezel as you don’t see those much but it doesn’t rotate so not sure why it needs to be grippy? Anything with vegan in it makes my eyes roll immediately so as the purported owner of this one would say ‘release the hounds’.

  • What fresh hell is this?

    So many of these sponsored posts mention the clasp/buckle/whatever but never show a photo of it.

  • Mark B

    Cool idea! Thanks for posting the article.

  • George Yang

    So…
    -Breitling for Bentley bezel
    -Rolex Day-Date apertures
    -Rolex Jubilee bracelet

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