One of the absolute titans of the fashion industry, Chanel is a brand that needs no introduction. Although the brand has been pivotal in the evolution of clothing since its founding in 1910, its watchmaking efforts are no less impressive, with a focus on chic unisex design and innovative materials. Highlights of its collection include the ceramic J12 line and the Monsieur series. Chanel has earned its place as a stylish and respected nameplate among watch enthusiasts.
As one of the oldest and most influential cornerstones of Parisian haute couture, independent brand Chanel is an icon of the luxury industry, with definitive offerings in the clothing, accessory, and fragrance spaces. Chanel’s watchmaking efforts are held to the same world-class standard, with classically chic design, quality in-house movements, and unique materials. Its most popular watch collections include the J12, Monsieur, and Première series. Chanel’s watchmaking division began in 1987 with the launch of the first Chanel Première watch, with a sleek octagonal case design inspired by the iconic Chanel No.5 perfume bottle cap and created by designer Jacques Hélleu. Although the brand maintains in-house manufacturing capabilities for many of its high-end complication designs, Chanel also works closely with Swiss movement maker Kenissi to develop and manufacture exclusive mechanical movements for its regular production offerings while still using third-party movements for some segments of the catalog. Chanel timepieces run the gamut from fashion-focused dive watch designs to intricate tourbillon,
skeleton, and jumping-hours watches. The cornerstone J12 collection delivers a glossy, full-ceramic
unisex interpretation of classic dive watch cues through a fashionable Parisian lens, while the Chanel Monsieur line brings a more masculine and complication-focused facet to the brand. Chanel watches have proven popular with enthusiasts and non-enthusiasts alike due to the brand’s legendary fashion legacy and focus on premium quality. Thanks to its massive size and wide variety of luxury goods, Chanel also holds the distinction of being one of the world's most recognizable luxury nameplates.