“Watch What-If” is a special column on that asks the playful question “what if an iconic watch you know and love was offered in a different style?” The idea embraces a good timepiece’s core design and has fun by offering new colors and material concepts to stimulate your senses. These ideas may be provocative, artistic, or just plain silly. This is about fun, Photoshop, and the celebration of wrist watch design and experimentation. The original design we work off will always be at the bottom of the article. The designs are brought to life by Beau Hudspeth who does the artwork and conceptualizing after he and I choose the models and styles to focus on. These special design experiments are extremely time consuming and labor intensive but we hope you enjoy the results. Ideas and comments are more than welcome. Enough response may even lead to a round two of design of the same watch – so please comment below. You are also encouraged to suggest watches that make it into the Watch What-If section here on

Watch What-Iffed: Piaget Altiplano 43 Automatic

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Woody Dark-Ring Coin Original-w-Longer-Hands

The original:

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