Watches of Switzerland – a major watch and jewelry retailer group in the UK – has been making a splash in the United States thanks to their latest new store openings in New York City and Las Vegas at the Wynn. Watches of Switzerland CEO Brian Duffy is keen to bring the successful strategy of connecting with clients in the United Kingdom to America. In this post, aBlogtoWatch offers a hands-on look at the scenery and timepieces available at the accommodating Watches of Switzerland boutique now open in Las Vegas.
In addition to operating the Watches of Switzerland store at the Wynn, the same talented team manages the stand-alone Rolex, Omega, and Breitling boutiques also located in the popular high-end Las Vegas hotel and resort landmark. The Omega and Breitling stores at the Wynn are brand new – including Breitling’s handsome new retail concept which offers a fresh type of space to purchase fine timepieces outside of the typical jewelry store environment.
When asked what most watch stores in America are missing, Watches of Switzerland CEO Brian Duffy explains “that wow factor.” According to Mr. Duffy, watch enthusiasts – especially in places such as Las Vegas – want to be awed. This begins at the retail level when simply walking by. Mr. Duffy explains that wowing consumers is not only about a pleasant and inviting space but also products. Consumers come for the product and stay for the service – which seems to be the cornerstone philosophy behind what Watches of Switzerland has been doing right in its home UK market for so long.
Pushy, primarily sales-focused employees are what Watches of Switzerland seeks to avoid in populating their store staffs. Instead, associates who can connect and relate to watch collectors and consumers with a range of backgrounds and interests are who Watches of Switzerland want anyone who visit their locations to interact with. This is especially challenging to do in a city like Las Vegas where the vast majority of clients are not local residents. Connecting with Las Vegas watch lovers who visit Watches of Switzerland at the Wynn is about understanding the mood and needs of guests who are in Las Vegas both to celebrate accomplishments as well as indulge.
Watches of Switzerland wants to encourage conversations and sharing with their guests – understanding that the decision to purchase a high-end timepiece is typically not an impulse. The best conversations begin with an impressive timepiece, which is why Watches of Switzerland at the Wynn has one of the most thoughtfully curated selections of brands both from major luxury groups as well as noteworthy high-end independents.
In addition to popular favorites including Patek Philippe, Omega, Breguet, TAG Heuer, Panerai, Vacheron Constantin, Roger Dubuis, Girard-Perregaux, Blancpain, Jaeger-LeCoultre, Ulysse Nardin, Cartier, Hublot, Blancpain, and Breitling, Watches of Switzerland at the Wynn Las Vegas features collector-important names such as Bovet, Urwerk, Jacob & Co., and Franck Muller.
At the Breitling boutique located on the opposite side of the Wynn from Watches of Switzerland, Breitling brand-ambassador and celebrated record-setting NASA astronaut Scott Kelly (aBlogtoWatch interview here) was on-scene to admire the new retail space and updated Breitling Premier timepiece collection. Mr. Kelly most admires utility “tool” watches – especially due to his history of absolutely requiring a reliable timepiece in order to stay on mission (or alive). In Las Vegas enthusiasts can find tool watches with a history of professional usage complimented with impressive spectacle watches that feel at home in the Las Vegas atmosphere.
Diamonds and gaming complications are among the two types of watches you can sometimes only find in places like Las Vegas. Watches of Switzerland debuted a new “roulette” version of the Jacob & Co. Astronomia timepiece and showcased a Franck Muller timepiece with a working roulette game complication on the dial. Also showcased at Watches of Switzerland and their respective Wynn Las Vegas stores were impressive and uncommon Breguet and Omega timepieces which dazzle with creativity and craftsmanship.
In order to visit the Las Vegas branch of the UK’s largest wristwatch retailer, visit the Watches of Switzerland store at the Wynn, along with the group’s Rolex, Omega, and Breitling stand-alone boutiques. The atmosphere is friendly, the conversation lively, and the watches… stunning. Learn more or purchase at Watches of Switzerland here.
Watches of Switzerland Las Vegas
Las Vegas Blvd. South, 3131, Nevada, Las Vegas, 89109
Hours: Sunday-Thursdays 10:00am – 11:00pm, Friday-Saturday 10:00 – 12:00am