Omega Seamaster Planet Ocean GMT Orange Ceramic Watch In Platinum Hands-On

Omega Seamaster Planet Ocean GMT Orange Ceramic Watch In Platinum Hands-On

Omega Seamaster Planet Ocean GMT Orange Ceramic Watch In Platinum Hands On   hands on

The rear of this Omega Seamaster Planet Ocean GMT Orange Ceramic watch has a curious phrase that I've never seen on a timepiece before.  According to Omega it is something they've never placed on a case before either. A promise of "World Premiere" appears on the case back of this dive watch adjacent to the limited edition number. It suggests to the world that there is something inherently special that one has never seen before in a timepiece. True enough, this is Omega's way of celebrating the first watch in the world to have an orange ceramic bezel, and it happens to be in a limited edition sport watch made of solid 950 platinum.

The "Word Premiere" is orange colored ceramic, and until now we've never seen it used on a watch. Omega actually produced some fun images of its platinum and orange Omega Seamaster Planet Ocean GMT with orange fruit that you can see here. So why is this a big deal? To make a long story short, ceramic is very difficult to produce in colors other than white or black and some dark colors such as blue and brown. Light colors present incredible problems because when ceramic is formed during a sintering process, the color tends to go away during the baking process. Omega, as well as brands like Rolex, are working tirelessly to improve not only the production techniques used to create ceramic watch parts, but also the colors they are produced in.

Omega Seamaster Planet Ocean GMT Orange Ceramic Watch In Platinum Hands On   hands on

Last year Hublot released the first watch with red ceramic - though they haven't followed up with any production models since. They did however prove it could be done. With Omega offering orange ceramic, the only remaining color to be successfully produced in a zirconium oxide (ceramic mostly used in watch making) is yellow. But that we can leave for another "World Premiere." Omega has been struggling to make orange ceramic a possibility for over five years now. In 2011 I recall speaking with top people at the brand who expressed how difficult it was. So until now, all Omega Seamaster Planet Ocean timepieces with orange bezels continued to use the older colored aluminum technology while models with black or blue bezels used ceramic.

Omega Seamaster Planet Ocean GMT Orange Ceramic Watch In Platinum Hands On   hands on

It isn't clear when Omega first began to use ceramic bezels for most of its Omega Seamaster Planet Ocean watches but it was several years ago. The issue of course that was presented to Omega as well as brands like Rolex was the mass production of ceramic parts. Now in 2014 the industrial processes are much more sophisticated, but it is still a very time consuming and expensive process. I say this because while it may be true ceramic itself does not require precious materials, the process of inventing how to make it can be precious indeed.

Omega Seamaster Planet Ocean GMT Orange Ceramic Watch In Platinum Hands On   hands on

The reason Omega has produced only eight pieces of this limited edition Omega Seamaster Planet Ocean is because the orange bezels currently take a lot of work. Having said that, unlike Hublot or other brands with concept technology in a limited edition watch, they claim that orange ceramic bezels will become a regular part of the Omega Seamaster Planet Ocean watch collection soon. Further, the orange ceramic bezel on the watch isn't just orange ceramic, but uses the brand's Liquid Metal technology.

Omega Seamaster Planet Ocean GMT Orange Ceramic Watch In Platinum Hands On   hands on

It was back in 2009 that Omega first debuted a timepiece with a Liquid Metal bezel. In fact they did so with an Omega Seamaster Planet Ocean watch in a limited edition. That set a sort of precedent that means Seamaster timepieces are preferred vehicles for debuting new case technology. Those more interested in how Omega produces not only ceramic bezels but also Liquid Metal (used to fill in the numerals and markers engraved into the bezel) can reference our 2011 article here. We recently saw Omega debut their new anti-magnetic technology in the Seamaster Aqua Terra 15,000 Gauss. So for 2014 it only makes sense that yet another new innovation should be launched through something in the Seamaster family.

21 comments
spiceballs
spiceballs

I like the clarity of the dial and the orange bezel is OK (different?) but the strap also? Some other colors (blue) in there might be more attractive?  Omega is still bulky and in this platinum guise far too "rich" for my taste.

GBD
GBD

So Omega's figured out orange ceramic. That's cool. But why is it that when the Swiss come out with even the tiniest advancement in their watches that they always use it as an excuse to gouge customers? 


I constantly feel like the Swiss are taking their customers' money with one hand and giving them the finger with the other...

SuperStrapper
SuperStrapper

Not to downplay what was obviously a large uphill battle getting this colour right, making a big splashy world premier out of a different colour smacks of Rolex. Again, they didn't even bother with something new in the movement, and carving it from solid platinum ensures that it is in the 'surely you jest' price category. 


That said, I can think of nothing better to wear while following Rickie Fowler around on a Sunday while eating a creamsicle. 

CG
CG

Yeow! That is the most expensive swordfish tackle I've ever seen! I can't fathom the need for all that orange... you could moonlight as a construction barrel.

DaveStephenson
DaveStephenson

Certainly beautiful, it would go perfect with my grabber orange Shelby.

nealdives
nealdives

Way too much orange! Please tone it down a bit.

DangerussArt
DangerussArt

Dear Omega, Accept my heartfelt concern over your recent mental breakdown. Please know that despite the absurdity of your recent actions, there are still people that care about. you. There are plenty of clinical services and medications that can put you back on the road to recovery. Please don't give up hope. 

Ulysses31
Ulysses31

Old man Planet Ocean broke into his teenage daughter's make-up box and decided to try on her metallic orange nail varnish, with comical results.  All that technological prowess, all that effort put in to producing such an abomination makes me question what drives Omega as a company.  They do something like this on a semi-regular basis.  Like that clueless old executive who tries to jazz up his look with a new and obvious toupee (Donald Trump?) Omega attempts to be cool with poorly justified technological "innovations" (which they make sure you know about on their case-backs that look like a bunch of buzzwords - "World première"... really?) and weird colour options.  Seems they like to use Liquid Metal for cosmetic purposes, but I think it's a waste.  Liquid Metal has amazing elastic properties and i'm certain it would be of great benefit in a watch movement or as a form of shock protection but it feels like Omega uses it primarily so they can impress people with it via their marketing.

PhilR
PhilR

I can walk into a Pottery Barn or a Wal-Mart or a high school art class and purchase, for next to nothing, any color of ceramic decor my heart desires. I am not a chemist, so can someone explain to me why Omega had to move Heaven and Earth to make this happen? There must be something unique about the application that I am missing. I'm just imagining trying to explain this watch to your everyday person: "Well you see, it's COLORED ceramic." "Oh, you mean like my dinner plates?"

Gee Z
Gee Z

Too much orange, way too flashy - certainly not representing a value of $70k…



Grinnie Jax
Grinnie Jax

Omega has no imagination. 80,000$ for nothing new, its just so Paneraish

AnthonySmith2
AnthonySmith2

Rolex Platinum Daytona anytime for this type of money!

DG Cayse
DG Cayse

IMO...tacky...just tacky.

Fraser Petrick
Fraser Petrick

Orange, as in "Hey, look at me orange!'?  I dunno.

MarkCarson
MarkCarson

While 59K CHF is certainly not cheap, I'd rather have one of these eight than the more expensive $80K USD Rolex Daytona (also in platinum). Not sure I'd every risk taking one of these beauties in on a dive, but what a great desk diver. It's so bright that unless someone knew it was very limited and in platinum, they would just assume it was much more affordable than it really is. And here everyone was saying we were in the middle of a 'blue watch year'.

PhilR
PhilR

@Kris C @PhilR  Haha ok I get it now. Glaze adds color over the material whereas Omega has gone and chemically altered the color of the material itself. Still, Omega's marketing department is gonna have to bring their A-game because colored ceramic doesn't sound luxurious - it sounds commonplace.

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