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Autodromo Ford GT Endurance Chronograph Watch & Ford Motor Co. Partnership

Autodromo Ford GT Endurance Chronograph Watch & Ford Motor Co. Partnership Watch Releases

Automotive-themed American watch brand Autodromo today excitedly announces its first major automaker collaboration with the Autodromo Ford GT Endurance Chronograph watch as well as a higher-end model available only to owners of the new Ford GT “supercar.” It’s a big step for the New York-based watchmaker that has been successful among car enthusiasts with a vintage car and lifestyle image and relatively affordable products. It also appears to signal a possible new upmarket direction for the brand, as the Autodromo Ford GT Owner’s Edition Chronograph will be equipped with a “Swiss Made Automatic Flyback Chronograph movement” – and those are known to be relatively pricey.

Autodromo Ford GT Endurance Chronograph Watch & Ford Motor Co. Partnership Watch Releases

Autodromo Ford GT Endurance Chronograph Watch & Ford Motor Co. Partnership Watch Releases

With so many crossover enthusiasts between watches and cars, the carmaker collaboration is a dream for watchmakers of all kinds. As Autodromo is exclusively focused on automotive and racing themes, however, this is one that seems pretty appropriate – which cannot be said for all such co-branding exercises. Further the national relationship is another popular way to tie brands together and help the association feel less forced – for example, there’s the British Bremont x Jaguar (much more on that here) or the Italian Bulgari x Maserati collab (recent example here). Autodromo and Ford, of course, are both American.

Autodromo Ford GT Endurance Chronograph Watch & Ford Motor Co. Partnership Watch Releases

Autodromo Ford GT Endurance Chronograph Watch & Ford Motor Co. Partnership Watch Releases

Autodromo describes itself as “inspired by the golden age of motoring,” meaning most of its watches are meant to broadly recall cars and racing from the 1950s, ’60s, and ’70s (Autodromo Stradale and Autodromo Prototipo), and the 1980s (Autodromo Group B). So these are all watches that are decidedly “retro” in their styling and often include things like leather driving gloves in the package. The new Ford GT, on the other hand, is a very modern machine that is Ford’s fastest ever production car.

Autodromo Ford GT Endurance Chronograph Watch & Ford Motor Co. Partnership Watch Releases

Autodromo Ford GT Endurance Chronograph Watch & Ford Motor Co. Partnership Watch Releases

We don’t yet have all the information on the Autodromo Ford GT Owner’s Edition Chronograph, such as its price or who is making the movement for them. Even the design is variable, as the idea is apparently for GT owners to be able to extensively customize both their car and the watch (at least in terms of colors) along with it. The brand has provided the limited renderings you see here as examples, and it is clear that it will be much more modern to go with the car. The case will be 43mm wide in steel and ceramic with a sapphire crystal dial to allow graphic elements to appear to float above a honeycomb-textured dial below. It will come on a rubber strap.

Autodromo Ford GT Endurance Chronograph Watch & Ford Motor Co. Partnership Watch Releases

Autodromo Ford GT Endurance Chronograph Watch & Ford Motor Co. Partnership Watch Releases

The Autodromo Ford GT Endurance Chronograph, on the other hand, will be more in line with Autodromo’s established style and price range for “all Ford Performance enthusiasts,” as opposed to supercar owners. These are generally 1960s in style with a Seiko VK Series mecha-quartz chronograph movement as Autodromo has used in previous watches such as their Prototipo. The Autodromo Ford GT Endurance Chronograph will have a 40mm steel case and come in five versions that the brand explains in the below image’s caption.

Autodromo Ford GT Endurance Chronograph Watch & Ford Motor Co. Partnership Watch Releases

“1) 1966 Heritage paint scheme in Black and Silver inspired by the first Le Mans-winning Ford GT40 and today’s 2016 Heritage GT. 2) The 1967 Heritage paint scheme in Red and White, inspired by the second Le Mans-winning Ford GT40 and the 2017 Heritage GT just launched this summer. 3) A 2016 Le Mans-winning paint scheme in a bold red-white-and blue with the winning car number 68 at the center. 4) A classic blue and white Ford racing stripe color scheme sure to appeal to many Ford racing fans. 5) Le Mans Blue dial with red and white hands, the colors of both the French and American flags, celebrating the Franco-American history of Ford at Le Mans.”

Autodromo Ford GT Endurance Chronograph Watch & Ford Motor Co. Partnership Watch Releases

The Ford logo appears only on the back of the watch, while the dial is prominently marked with “GT Endurance Chronograph” or just “GT.” I like the shape of the inward-sloping bezel and raised sapphire crystal as well as the font for the tachymeter – reminds me a bit of something from Porsche Design. The brand’s materials do make a point of emphasizing legibility and practicality for the design, so I’ll give them the benefit of the doubt and wait to see the watches in person before judging, but I generally wouldn’t expect large racing stripes or prominent shapes in different colors to be helpful for reading the time at a glance.

Autodromo Ford GT Endurance Chronograph Watch & Ford Motor Co. Partnership Watch Releases

Autodromo Ford GT Endurance Chronograph Watch & Ford Motor Co. Partnership Watch Releases

It seems the Autodromo Ford GT Owner’s Edition Chronograph is not holding back on specs for a high-end watch, so we should expect a price to match, though Autodromo is not announcing the price yet and will begin preorders in early 2018. Expect something in line with what owners can afford who bought the supercar that has a base price of ‎$453,750. The Autodromo Ford GT Endurance Chronograph, on the other hand, will have a rather more accessible price of $695 and is available for preorder now. autodromo.com

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  • SuperStrapper

    The best leans2car of all time deserves a better brand. I’d rather they were just left out of any cobranding tbh.
    Making a watch of this caliber exclusive to owners of a half million dollar car is… silly.

  • Mark1884

    Comes with driving gloves….. Sign me up!
    NOT – PASS

  • BNABOD

    700 bucks for mecha-quartz, isn’t that kind of pricey? no idea what these go for usually so…….
    anyhow I suppose they are kind of fun looking but one would probably get tired of them quick and I mean very quickly.
    good news is the Undone with the most interesting man on earth will save us all.

  • Yan Fin

    It’s a tough choice between GT owner chrono and Bulgari snake. Tackiness is on par, so, I guess it comes to personal preferences.

  • Mikita

    Same quartz for $700 – now you say Undone with a magnificent gradient dial for $260 is still pricey??

    • Yan Fin

      I suggest a watch ‘Undone Ford’ priced at $430. Also a car with the same name, 3 wheels and without engine, for $8999. You can pretend to drive while pretending to wear a nice watch. Stopwatch function should be used to monitor and document time of this activity.

      • Mikita

        With 3 wheels it can still ride – better make 1 wheel.

  • Mikita

    Some other news to be considered:
    1) ALSTA Nautoscaph II – revival of a 70s diving classic featured in the Jaws’75.
    2) New Formex Element collection – complex CNC machined cases with Zirconium Oxide bezels.
    3) Sinn’s opening ceremony of the new headquarters in Frankfurt-Sossenheim and the new watch to celebrate this.
    4) Defakto Stille Nacht – first ever ladies’ singlehander by Ickler Defakto. https://uploads.disquscdn.com/images/9fc164c4be88f7775789a88b9aea8418d06daf1794ced9cead5275aafcf8b208.jpg https://uploads.disquscdn.com/images/162f95dfed538016dff7ff8302b195314ee8c608a69431d43ff62a9c09407dc7.jpg https://uploads.disquscdn.com/images/d47de2b9d21febb6e92e91f9098809783caf09273c2eacd44ce69f53f7214688.jpg https://uploads.disquscdn.com/images/e3fbbea39914c9413f721312358802dfc59510b55a8d0e88eb5ee53da2a726d5.jpg https://uploads.disquscdn.com/images/f948ebd73a6a2a178d469c6a39e6e32c42bc0fd0834ff06f34c3ab7c9f0abd00.jpg

    • Stop showing me that Nautoscaph, man, because I want it to be a surprise when my girlfriend buys it for me for Christmas.

      I know you’re reading, sweetie….

    • Brian

      In the stille of the nacht…

  • OmniWrench

    I believe a “thank you” is in order for whoever decided to limit the Ford logo to the back of the watch, rather than the face.

  • Svetoslav Popov

    ugly, the whole range

  • Beefalope

    Cool designs, but quartz coupled with the price kills this.

  • Marius

    The trend in über cool quartz watches is given by one man, and one man only — the most contemplative man in the world. And, this über cool individual is wearing a bad boy from Undone. https://uploads.disquscdn.com/images/a83b9c80ce07041f1666f18810f3f1f7126b091e6f6eecaf77d31299e49984e5.jpg

    I would like to take this opportunity to offer a few more details about the Undone brand:

    Every timepiece is proudly made-to-order within Undone’s facilities. Integrated in-house operations include research and development for products and packaging, components production, assembly, quality control and fulfilment. The team believes this is the only way to democratize custom made products, which proudly reflects the UNDONE way of doing things.

    Our Philosophy:

    Michael Young, our founder, thinks that the definition of luxury in our modern society is twisted. People generally associate it with spending power. He disagrees. All top designer labels were once small, boutique in size. They all start with selling tailor-made bags and cases in small quantities, selling to the elites. That’s where luxury lies, it is all about things being tailor-made, customized to their end user’s preference. Nowadays, those brands are just leveraging their brand name to sell mass produced items while giving it a high price tag. Most consumers missed a very important point of luxury, which is the power and freedom of getting a product made in your way

  • Ulysses31

    These looks quite stylish but they’ve gone overboard with the motorsport connections and the price is too high.

  • egznyc

    Too much for quartz. Too ridiculous looking to wear even at Undone prices.

    • DanW94

      Agree, while I do like their Prototipo chrono with the tonneau case, these look more like a novelty watch, the kind you can pick-up at the truck stop store or a complimentary watch you get from the gas station when you purchase a gas card for 50 dollars or more. I’m guessing they’re well constructed as I’ve never handled one, I just don’t care for the design.

  • Raymond Wilkie

    I can’t believe how awful these are.

  • harveyspecter

    I just ordered the white/red. Very cool.

  • joe Shmoe

    thought i was reading a sponsored post till i checked. journalistic fellatio.

    • ZL

      By “reading” do you perhaps mean looking at the pictures, deciding you don’t like the watch, and then jumping to the comments?

    • ZL

      It appears that you don’t like the watches and feel that the article should have perhaps expressed your personal feelings, but I really don’t see the basis for your attack otherwise.

      • joe Shmoe

        didn’t even mention what i thought of the watch. i was critiquing the review you troglodyte. maybe you should reread your own review. if you can’t see why someone could mistake your writing for a sponsored post you are either dim or in denial. this piece reads like ad copy. you are gushing like a tween at a boyband concert. if you can’t take the critique perhaps you shouldn’t do this. seems like a few agree with me.

  • commentator bob

    For $695 one can have a number of different automatic chronographs. Or, if settling for a non-mechanical movement, a way more functional Apple watch.

  • Mikita

    I think it’s a cool watch for those who have 90’s nostalgia. Cheap nasty banners, poor car vinyl, red cap wearing dudes playing Donkey Kong Country on the Nintendo 32 bit.

  • joe Shmoe

    still sounds like a sponsored post, even after having my comments deleted. did autodromo at least buy you dinner before this lovefest?

  • joe Shmoe

    Zen Love
    8:35 AM (10 hours ago)

    to me
    User joe Shmoe,

    This e-mail is a warning from the aBlogtoWatch team for violating our community guidelines:

    https://www.ablogtowatch.com/content-policies/

    Belligerent, childish behavior such as name-calling and obscenities are not necessary or appropriate, and you will see that some of your comments have therefore been deleted.

    If you would like to continue participating in the commenting community on aBlogtoWatch, we ask that you frame your remarks in a constructive manner which benefits the community as opposed to detracting from it.

    Thank you.

    Visit ZL’s profile
    ZL
    By “reading” do you perhaps mean looking at the pictures, deciding you don’t like the watch, and then jumping to the comments?
    1:19 a.m., Friday Nov. 17 | Other comments by ZL

    Reply to ZL

    ZL’s comment is in reply to joe Shmoe:

    Visit joe Shmoe’s profile
    thought i was reading a sponsored post till i checked. journalistic fellatio.
    Read more
    Visit ZL’s profile
    ZL
    It appears that you don’t like the watches and feel that the article should have perhaps expressed your personal feelings, but I really don’t see the basis for your attack otherwise.
    2:30 a.m., Friday Nov. 17 | Other comments by ZL

    Reply to ZL

    ZL’s comment is in reply to joe Shmoe:

    Visit joe Shmoe’s profile
    thought i was reading a sponsored post till i checked. journalistic fellatio.
    Read more

  • Ian john horwood

    I’d like to know why the seals are missing on the photo taken of the watch parts there. Until a good serious movement is put in a watch case of theirs, will never be interested. A watch with a very poor cheap plastic movement that at full price sold to the general public can be had at a pocket busting full retail price of around £17, will never inspire confidence in a watch with real solid reliability and integrity of continous hard use. Might as well use toilet paper for the movement.

  • Terance Hill

    ????????

  • alejandro

    It might be my computer, but when i rollover the images, they tend to get darker. normally im watching on my phone and didnt saw this effect. Comment on the watch, i do like how to “bubble” glass sits on the metal and i do like the blue straps on this brand. i do not like that the logo is upside down when you see the watch from the back. cheers.