As one of the oldest watchmakers in operation, Breguet’s connection to classical crafts is a no-brainer. While supporting artists and watchmakers throughout the world for decades is nothing new for the brand, 2022 brought a new partnership with the international art fair known as Frieze. The first iteration of the partnership began in New York City last May and debuted artwork by Pablo Bronstein, inspired by the Breguet Souscription pocket watch. As Frieze traveled the world, new artwork by Bronstein was unveiled with the final collection exhibiting in Los Angeles this past February.

As a new year of Frieze is upon us, Breguet has announced Somi Sim as its 2023 curator. Somi Sim has curated a variety of exhibitions around the world with a focus on architecture, designs, urbanism, and of course, contemporary art. She is a board member of the Journal of Cultural Theories, an active urban researcher, and a winner of the 2021 Young Artist of the Year Award from the Ministry of Culture, Sports, and Tourism Korea.

Sim brings together unique collections from international artists into a bespoke booth that Breguet says “will challenge the notions of standardized time.” The installation, titled “Orbital Time,” debuts at Frieze New York City this week May 18-22, 2023 at the Shed in Manhattan. While Frieze is first and foremost an art fair, Breguet will also have watch collections on display, including the new Classique Quantiéme Perpétuele 7327.

An international art fair may not be the most common place for a watch manufacture to exhibit, but after a year-long partnership, Frieze and Breguet have found a unique niche blending traditional art forms with the wearable, mechanical art we love here on aBlogtoWatch. If you are unable to attend Frieze NYC, stay tuned for coverage from the fair. Also, keep an eye on the Frieze website for details regarding events in London, Los Angeles, and Seoul. Learn more about Breguet at the brand’s website.