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Maurice Lacroix Aikon Automatic 35mm Watch Adds New Dimension To Range

Maurice Lacroix Aikon Automatic 35mm Watch Adds New Dimension To Range Watch Releases

The word “icon” is one of the most jarring in the industry. It is frequently bandied around carelessly and met with extreme chagrin. And while the spelling of the Maurice Lacroix Aikon Automatic 35mm watch provides a momentary visual distraction, its homophonic name is designed to make sure you get the message. However, it is fair to say that most every brand has a particular model that defines its core ideals more effectively than any other, and referring to such a collection as iconic within the context of a single brand (and not elevating it accidentally to Submariner/Calatrava/Reverso status etc.) is, I think, a palatable compromise. And the Maurice Lacroix Aikon, which was so heavily (and successfully) reworked recently, is very much the core and most recognizable piece in the brand’s current offering. The Aikon is a popular model with dive, chronograph, and high-complication versions already available. And it’s about time a version for women joined the lineup.

Maurice Lacroix Aikon Automatic 35mm Watch Adds New Dimension To Range Watch Releases

The new 35mm case is proportionally very similar to the 42mm variant. The downscaling has been just about as exact as it comes, and this is to the benefit of the new model. I am rarely interested in Maurice Lacroix’s output as a brand, but the new Aikon, which has more than a little bit of Audemars Piguet Royal Oak DNA about it, really caught my attention as an incredibly affordable, and pleasingly well-made homage to that legendary (but mega-expensive) piece. The Aikon has its roots in the 1990s design of the Maurice Lacroix Calypso. The modern iteration retains the bezel claws that gave the Calypso its character but is a much sharper, more definite design with alternating surface finishes tying the whole concept together.

Maurice Lacroix Aikon Automatic 35mm Watch Adds New Dimension To Range Watch Releases

The new Maurice Lacroix Aikon Automatic 35mm slots into a market segment that was in dire need of new blood. When it comes to dainty, stainless steel sport watches on a bracelet, the options are quite limited. There are plenty of choices from TAG Heuer, Omega, and Rolex, but not so much off the beaten track. Maurice Lacroix has been wise to retain the automatic movement in the 35mm Aikon, as reducing the watch’s horological integrity would have been seen as lazy at best, or sexist at worst. The display caseback is a really nice touch, too. As a result, the Aikon 35mm is a genuinely interesting, attractive, versatile watch for women who want to distinguish themselves from the label-chasers.

Maurice Lacroix Aikon Automatic 35mm Watch Adds New Dimension To Range Watch Releases

The machining quality of this new model is excellent and is the same quality found on Maurice Lacroix’s costlier Masterpiece models. For example, all of the dials feature eight square-cut diamond hour markers. There are four different colorways to choose from. Two of the dials are made from white mother of pearl, with one in a bi-color case and the other in plain stainless steel. Blue Clous de Paris or black mother of pearl dials are also available in stainless steel cases. But if the all-steel look is a bit cold, fear not! If the bracelet isn’t to the wearer’s liking, it can be changed in an instant without the need for any tools. The Maurice Lacroix Aikon Automatic 35mm range starts at $1,890 for the blue Clous de Paris version. Both black and white mother of pearl dials retail for $1,990, while the bi-color-cased version tops out the range at $2,190. Learn more at

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  • Steve_Macklevore

    A nice watch – maybe my step-daughter will find one under the Christmas tree this year…

  • SuperStrapper

    I’m not sure why this isnt a Travis article… Which is no insult at all to Rob. Anyway, the watch is nice, but too small for me. I do like that hobnail dial.

  • Raymond Wilkie

    I thought I left a comment , then it didn’t show. Thought it was in pending, but no. I think I had a 50’s moment. Anyhoo the 80’s phoned and want there watches back. They sell these on QVC between the vileda super mop and the all in one paint roller.

  • DanW94

    It’d make a nice set of his and hers with the 35mm and 42mm.

  • cluedog12

    Dial is very well proportioned! Date window is planar with indices. Great women’s watch, well done Maurice Lacroix.

    Location of date window on the Sellita SW200 works perfectly with a 35 mm dial. The men’s Aikon is 42 mm, uses the same SW200 movement and the dial looks unbalanced.

    Sellita has an SW400, which is designed for contemporary men’s watches. Why are most brands still using the SW200 and releasing new watches with unbalanced dials?

    SW400 description, translated from Sellita’s site:

    “The SW400-1 offers the accuracy, reliability and ruggedness of the SW200-1, but in an enlarged size of 31.00 mm in diameter. This large diameter makes it perfect for contemporary men’s watches (40 to 46 mm in diameter).

    The SW400-1 offers an enlarged date display of 44% with respect to the SW200-1. The location of the date is also optimized. Located outside the dial, the date window allows large dials with balanced design.

    With its 31.00 mm size, the SW400-1 makes it possible to fill large diameter boxes perfectly without the need for a hoop. In addition, it allows to offer wide open funds, in line with the diameter of the box.
    The aesthetics of the movement is not left out with an enlarged platinum and a new oscillating mass, which allows many customizations thanks to its large diameter.”

    • AlbieC

      That sounds great… bigger watches, bigger movement… In addition, does the SW400 pack more tech into the larger volume? Say, maybe a longer mainspring for longer power reserve?

      • cluedog12

        The SW400 does not, despite the possibility of doing so.

        The existence of this movement is a positive development, even if the performance specs are unimpressive. IWC is the model citizen of this cheap movement sickness, with some of the worst-placed date windows on $4500 watches. Always they claim that they will price themselves out of the market if they move up from SW200s to manufacture movements. With the SW400 now available IWC can now put up or shut up, maybe upgrade the power reserve to 60/80 hours when they assemble the kit too.

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