A few years ago, an industrial designer from Astro Studios named Dana Krieger embarked on a journey to redesign and rethink watches. For him and Astro Studios, who are behind the Xbox 360 and the Nike Fuelband, watches had a long and rich history that they wanted to disrupt with bolder looks and new techniques. Together they created Minus-8, a name referencing the West Coast’s time zone, where the watches are designed.
The inception of Minus-8 came as an instinctual observation that despite the myriad of choices in the watch world, there was something else that could be said through a timepiece.
“Watches attract designers like moths to the flame, so we couldn’t resist taking our own approach to this age-old design problem,” says Krieger.
The limitless solutions to communicate time are balanced against the very real constraints of sapphire crystal, stainless steel thicknesses, and wrist ergonomics. Timepieces as a design problem represent a beautiful balance of options and constraints, a tension designers are instinctively drawn to.
Although Dana Krieger has since moved to another agency, the Minus-8 spirit is alive and well. The new Minus-8 team at Astro Studios has introduced new models and colorways keeping a clear vision behind the brand and creating timepieces with futuristic influences and an industrial aesthetic. David Whetstone is the art director on the project.
The DNA of Minus-8 comes through its signature “layered” look which is featured in the Minus-8 Layer 24 and Minus-8 Layer models. Six layers of 316L stainless steel are individually sealed together to create a stadium effect adding depth to the watch face. The layered rings create a 3D landscape on the interior of the case, a unique architecture demonstrating levels of timekeeping information. This process took over a year to develop and resulted in a striking watch case that communicates precision and a modern aesthetic. The watches are bold statement pieces; they are not meant to be for a man with a small wrist looking for a dainty timepiece.
The bonded layers allow Minus-8 to add color and personality to the watches. Particularly for men, watches are a way of expressing a personal style and point of view. The latest pop of color is in the Minus-8 Layer Leather Silver | Blue which features a layer of blue and copper along with a brown vegetable tanned leather band.
The Minus-8 Layer watches feature a Japanese movement, 45mm diameter, 316 L stainless steel case, 3-hand time-telling and date window, a PVD-coated stainless steel finish, a vegetable tanned leather band, 40+ hours of power reserve, and are priced at $498.
o Automatic Seiko NH35A
o 45mm Diameter / 14.3 Thickness
o 10 ATM Water Resistance
o Power Reserve of 40+ Hours
o 3-hand Date Window
o Sapphire Crystal
o 316L Stainless Steel construction
o 40+ Hours Power Reserve
Late last year, Minus-8 also introduced the Square Chrono ($398), a model that is the embodiment of a classic aviation timepiece. The Minus-8 Square Chrono was created out of a passion to build Minus-8 version of this classical style. Square pilot watches have a long history in the aviation world, arriving in 1904, only one year later after the Wright Brothers’ first flight. Their robust construction and clear, easy-to-read dials have endured since.
The 316L stainless steel case features 3-hand time-telling and a date window. The sub-dials feature a chronograph operated by two rectangular pushers flanking the custom crown. The watch is fitted with a vegetable tanned leather strap with raw suede back for comfort. minus8watch.comSponsored Posts are a form of advertising that allows sponsors to share useful news, messages, and offers to aBlogtoWatch readers in a way traditional display advertising is often not best suited to. All Sponsored Posts are subject to editorial guidelines with the intent that they offer readers useful news, promotions, or stories. The viewpoints and opinions expressed in Sponsored Posts are those of the advertiser and not necessarily those of aBlogtoWatch or its writers.