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NOVE Craftsman Watch Pairs An Unusual Setting System With Wood

NOVE Craftsman Watch Pairs An Unusual Setting System With Wood Watch Releases
Sponsored Post written for aBlogtoWatch by advertiser

Having been featured recently on aBlogtoWatch, NOVE is back with another model, but one completely different from the NOVE Trident Dive Watch that debuted in July. The NOVE Craftsman is unusual for the luxury landscape for its successful implementation of wood in exterior elements of the design. Perhaps more interesting, still, is a crown system that turns the traditional setting mechanism on its head (almost literally). Employing a caseback-mounted crown system is not only technically interesting but is also an aesthetic treat for collectors who have had few chances to own such a mechanism, especially at the accessible price point at which this piece is pitched.

NOVE is a new Swiss-Made brand that emphasizes individual expression, Utilizing Swiss movements and quality materials, the brand places the reimagining of traditional concepts front and center. The NOVE Trident employed an external ratcheting mechanism on the unidirectional timing bezel, while the NOVE Craftsman experiments with the generic crown setup. The result is one that affects the watch silhouette, as well as providing a level of functional interest to the obverse side of the watch that is rarely seen.

NOVE Craftsman Watch Pairs An Unusual Setting System With Wood Watch Releases

NOVE has patented a “bottom-press” crown system that reinvents the way users set the time. This kind of original thinking offers potential purchasers a creative solution to an age-old necessity. But this kind of innovation does not come easily: The NOVE Craftsman uses 60 individual pieces that must be carefully assembled to achieve the visual and practical effect that defines this watch and further establishes the brand as a company willing to take risks to differentiate itself from a crowded market.

NOVE Craftsman Watch Pairs An Unusual Setting System With Wood Watch Releases

The hand-selected ebony wood makes an immediate impact and seems to float within a 316L stainless steel frame. Blending less-often-seen materials, such as wood, with the more traditional use of steel makes the NOVE Craftsman is not only texturally interesting but also able to provide excellent performance, ensuring the watch is suitable for daily wear.

NOVE Craftsman Watch Pairs An Unusual Setting System With Wood Watch Releases

When locked in place, the bottom crown of the Craftsman guarantees water resistance to 200 meters — an impressive feat for a watch whose most immediately noticeable feature is the presence of wood in the case core. For added peace of mind, the NOVE Craftsman is powered by a Swiss-made quartz movement. The case is topped by a scratch-resistant sapphire crystal.

NOVE Craftsman Watch Pairs An Unusual Setting System With Wood Watch Releases

A further advantage that dispensing with a traditional crown affords is that the 50.5mm diameter of the round case wears a lot smaller than the measurement initially suggests. Prioritizing comfort, while not sacrificing wearability, is key to the “NOVIST” principles of design. The case thickness is 13.9mm, accommodating for the novel crown while retaining a visually palatable depth to the dial, which is black. Standing out against it are polished hands that have been treated with Super-LumiNova.

NOVE Craftsman Watch Pairs An Unusual Setting System With Wood Watch Releases

The NOVE Craftsman comes fitted with a bi-color leather strap, a two-year warranty, and a battery slated to last six years. The price of this new model is $695 and the watch, along with the rest of the NOVE range, is available on the brand’s website. Learn more at

Sponsored Posts are a form of advertising that allows sponsors to share useful news, messages, and offers to aBlogtoWatch readers in a way traditional display advertising is often not best suited to. All Sponsored Posts are subject to editorial guidelines with the intent that they offer readers useful news, promotions, or stories. The viewpoints and opinions expressed in Sponsored Posts are those of the advertiser and not necessarily those of aBlogtoWatch or its writers.

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  • Warsh

    I like that they are trying something new, but what, apart from novelty, is the advantage of having the time setting function on the back of the watch rather than via a traditional crown? Seems to make the watch much thicker than a quartz would otherwise be…..

    • Removing the crown would make it equally suitable for right and left handed people, and it would mean the watch would wear considerably smaller on either wrist…

      • Gokart Mozart

        Not when it is over 50mm wide…..

        Might wear OK on an ankle I suppose..

        • Max Attack

          50mm!! I had to go back and read the article. Being all dial, that watch is going to wear huge

        • But if it had a crown it would be 54/55.

          And I said smaller, not categorically small 😉

          • Gokart Mozart

            More the lug to lug length I am thinking about.

            Imagine the potential wrist overhang.

  • all74

    I’ve never been able to get onboard with wood as a watch material. Too soft a material is going to lend to dents in a case that I’m not able to repair. Plus, as Warsh mentioned, the crown system is kind of wasted on a quartz; it’d be quite the talking point on a mechanical watch, but here is only going to be used infrequently at best.

    My other beef is with the proprietary strap. I dislike them in general, but if this is supposed to be a daily-wear watch I don’t want to be stuck with only one strap option that can’t be easily replaced when it wears out.

  • Raymond Wilkie

    Aaaaah : ) Nice to see the old Ford Country Squire make an appearance. Reminds me of the 1981 Oldsmobile Custom Cruiser used in Poltergeist,….sorry, I’m digressing.

    • Gokart Mozart

      I thought you were not a fan of cars, or is just car/racing affiliated watches you are not a fan of.

      • Raymond Wilkie

        That was the only American car that I loved with its lovely side hinged back door. In the main I hate tie-ins but their not going away anytime soon because on some level ( the one that brings in the most cash ) it works!. I’m more, this is my watch, like it or f off.

    • Jared

      not as iconic as this….I never realized that it had a Rolex coronet on the side and came came in Rolex green.

      • Raymond Wilkie

        A Wagon Queen Family Truckster, what a mess. Defiantly needs lampooned : )

      • Too bad they did not have money left after the insanity to put decent wheels on it.

  • Thanks for the shout out. I keep my wood inside the watch thank you very much.

  • They kept saying “winding” in the post but this is a quartz watch so… WHAT???

    Crown-less setting is fine but that does not make for “winding”. Maybe they meant wind-ing (like hot air moving across the advertising copy).

    50 mm diameter and nearly 14 mm thick – for a quartz movement. Yikes!!! I get that a crown-less setting system adds some to the case size but they certainly don’t need more than an 11.5 ligne movement (roughly 26 mm diameter) and about 3 mm thickness (I’m using Ronda 715 dims here) so it doesn’t add up – I think they wanted to make it huge for reasons unknown – not by the dictates of design neccessity. And being a 2 hand should again make it thinner.

    And what is the Vickers or Rockwell hardness of ebony wood anyway?

    I like some aspects of the design but the size and the choice of wood on the outside of the watch don’t do it for me.

    • Hey Mark, as I just said to Michael above, I believe the term winding was used to describe the action of operating the crown. I changed it to setting so it doesn’t cause anymore confusion. Hope you’re keeping well! Cheers, Rob.

      • Thanks for making it more correct (in the terms that most of us think about winding a watch). Doing fine buddy, hope you are well as well.

  • How about the Moser one-off with a case make from cheese? Gotta be in the running for softness with this watch. Actually there are a log of wooden case watches out there. Cheap quartz things often paired with wooden braclets (of no doubt equal durability).

  • “An unusual winding system” on a quartz watch? Now, that is unusual. Downright unique, actually.I don’t often read sponsored “Watch Releases” post, but I feel especially suckered in by this one.

    • Hi Michael, just to clarify that: You wind a crown to set the hands, which is what I believe was meant by that. I’ve changed it to “setting” so there is no confusion going forward. Thanks for pointing it out.

      • It needed clarification…badly. “Winding” means rotating the crown to add tension to the mainspring…period. An unusual _setting_ system? Yes.

  • Mikita

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