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BREAKING NEWS: Geneva Watch Days 2020 Postponed To August 26 – 29 Amid Further Closures And Cancellations

BREAKING NEWS: Geneva Watch Days 2020 Postponed To August 26 – 29 Amid Further Closures And Cancellations Watch Industry News

Geneva Watch Days 2020, first announced earlier this month as a brand-led replacement for the cancelled Watches & Wonders 2020 show in Geneva planned for late April 2020, has been rescheduled to August 26 through August 29, 2020 due to the continuing global COVID-19 pandemic. The event, planned as a decentralized alternative to the traditional trade show model of Baselworld and Watches & Wonders, is scheduled to occur across multiple venues across the city of Geneva. Several brands have already committed to the new dates, including Bulgari, Breitling, Ulysse Nardin, Girard-Perregaux, Gerald Genta, Urwerk, H. Moser & Cie, De Bethune and MB&F, with organizers expecting another 15 to 20 brands to join the lineup.

This new announcement comes amid a series of manufacturing shutdowns across the industry, as major brand groups including Rolex, TAG Heuer, Hublot, Audemars Piguet, Patek Philippe, and more have temporarily halted production to combat the spread of the COVID-19 virus. Some brands have remained hopeful about the ongoing situation, however, as Swatch Group president Nick Hayek has vowed to keep production running amid promising signs of improvement in the key market of China.

aBlogtoWatch will continue to monitor this developing story and report further updates as they occur.



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  • Independent_George

    The least surprising news of the week.

  • Mikita

    EVERYTHING: Postponed

  • Joe

    Unless you’re in the medical industry (or a key worker/industry such as pharmaceuticals, police, grocery shop, etc) they will be experience the same frustrations as everyone else:
    “How do we do what we normally do when we’re forced to work from home?”.

    Most of the larger brands typically use and seem to prefer a physical event in order to unveil new watches.
    Once they’re forced to make annoucements online, I wonder whether this will become the new normal?

  • SuperStrapper

    The April date was too ambitious from the minute but was announced.

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