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Experiencing The Tiffany & Co. Watch Workshop To Personalize A CT60 Timepiece

Experiencing The Tiffany & Co. Watch Workshop To Personalize A CT60 Timepiece Featured Articles

The latest horological offering from Tiffany & Co. isn’t per se a new watch, but a new way to make one of their watches “truly yours.” Watch personalization and customization services have existed since the beginning of watches themselves hundreds of years ago. Today there are no shortage of ways to make a timepiece unique to the owner, but not all methods are convenient, let alone cost-effective. With the “Watch Workshop,” Tiffany & Co. hopes to offer a meaningful personalization service that is enjoyable for customers, but at the same time something that isn’t intimidating or too time consuming for their clients.

Before talking about the details of the Tiffany & Co. Watch Workshop, and this lovely timepiece I produced as a result, I would like to discuss watch personalization/customization in general. First allow me to distinguish between these two seemingly synonymous terms. Customization is producing something that is actually unique by incorporating something original. Personalization is being able to adapt an item using predefined options and choices. An example of customization would be to paint a unique image on a watch dial, or to make a totally original watch dial. Personalization would be being able to choose from a set of defined choices such as a variety of colors, watch hands, and markers.

Experiencing The Tiffany & Co. Watch Workshop To Personalize A CT60 Timepiece Featured Articles

Customization typically costs more than personalization, but it is also a lot more intimidating for consumers. The reason is that while some people know exactly what they want and can imagine it, most people only know what they want to feel. This is a very important consideration to make for not only those who want to offer personalization/customization services, but those who want to explore it – especially for watches.

Experiencing The Tiffany & Co. Watch Workshop To Personalize A CT60 Timepiece Featured Articles

Experiencing The Tiffany & Co. Watch Workshop To Personalize A CT60 Timepiece Featured Articles

One of the good things about going into a store and buying an “off the shelf” watch from a big name brand like Tiffany & Co., is that you trust them to have made good creative choices prior to the product actually being available for sale. The idea is that the creative people at the company do all the customization of the product prior to you ever having to make a choice. They are doing the “hard work” of thinking about all the details in order to present you with a product that they hope you like. This is in essence, trusting someone with a more skilled or sophisticated mind to make difficult or tedious creative choices for you.

Experiencing The Tiffany & Co. Watch Workshop To Personalize A CT60 Timepiece Featured Articles

Anyone who has had to choose things like paint or fixtures for a room inherently understands this. The danger of designing something you don’t like can seem greater than the chance of making something perfect. When it comes to luxury, we often err on the side of letting others with more skill than us create those “perfect” things, and as consumers our job is to hunt for the items we like best.

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Experiencing The Tiffany & Co. Watch Workshop To Personalize A CT60 Timepiece Featured Articles

Experiencing The Tiffany & Co. Watch Workshop To Personalize A CT60 Timepiece Featured Articles

This process that I stated above is the path most consumers take when it comes to most of the things they purchase, as well as watches. With that said, I want to encourage more people to embark on personalization and even customization when it comes to items they are passionate about, such as watches. The joy that you will get from including a part of yourself into the creative process is difficult to discount. The result is not only an item which more authentically comments on your tastes, personality, and lifestyle, but is also bound to have more sentimental meaning to you.

Experiencing The Tiffany & Co. Watch Workshop To Personalize A CT60 Timepiece Featured Articles

A full discussion on the personalization and customization options available out there for watches could take volumes. It requires a lifestyle to truly understand them, and the more bespoke you go, the more courage you need to feel confident in the beauty of your decisions given what it will cost you. Therefore, I highly recommend that people wishing to slowly begin on a process of adding their own designer touch to the items, start with a sandbox like what Tiffany & Co. offers. It allows for enough customization to make something actually personal, but at the same time, it is hard to screw up.

Experiencing The Tiffany & Co. Watch Workshop To Personalize A CT60 Timepiece Featured Articles

Tiffany & Co. invited me to their newly remodeled store in Beverly Hills to check out a preview of their CT60 Watch Workshop, and I was rather impressed. Let me explain the basics of how the Watch Workshop, well, works. The entire process is based on customizing the Tiffany CT60 three-hand watch which we debuted back in 2015 here. This is a 40mm wide dress-style watch, whose design was inspired by a timepiece that Tiffany & Co. produced for, and gave to United States president Franklin D. Roosevelt in 1945. I’m typically not a fan of gimmicks like this, but I have to say that they did a great job with the watch, and it does have a “retro familiarity” to it that I like. It doesn’t hurt that FDR was among the 20th century’s more interesting and influential politicians.

Experiencing The Tiffany & Co. Watch Workshop To Personalize A CT60 Timepiece Featured Articles

Starting with the Tiffany CT60 base, the Watch Workshop allows you to choose from a variety of elements, and then to have some engravings options. In the video you can learn a bit more about that, but I’ll go over the basics. The most impressive choices are all the various dial colors, as well as the strap and bracelet options.

Experiencing The Tiffany & Co. Watch Workshop To Personalize A CT60 Timepiece Featured Articles

Experiencing The Tiffany & Co. Watch Workshop To Personalize A CT60 Timepiece Featured Articles

I want to stop here and return to the matter of courage. To say to yourself that you are qualified to design a high-end watch that you’ll want to regularly wear takes a degree of confidence. It might be easier if you are using the Watch Workshop to design a timepiece for someone else as a gift, but at the end of the day you need to say to yourself “this is good enough to buy and this is good enough to wear.” What Tiffany & Co., along with any other self-respecting personalization provider does is offer you a hand to hold. This means that while Tiffany & Co. could have made the Watch Workshop online and just scaled production, they don’t do that. Rather, you need to visit one of the select Tiffany & Co. stores that houses a surprisingly portable Watch Workshop, and go through the process with a specially trained Tiffany & Co. sales associate.

Experiencing The Tiffany & Co. Watch Workshop To Personalize A CT60 Timepiece Featured Articles

Experiencing The Tiffany & Co. Watch Workshop To Personalize A CT60 Timepiece Featured Articles

Tiffany uses an iPad loaded with a special Watch Workshop application that helps you visualize the end result. You can design two different watches using the tool and then compare them side-to-side, while at the same time playing with the parts. You can’t actually assemble mock watches with the pieces in front of you, so a combination of seeing the watch components in front of you, and using the Watch Workshop app makes understanding what the end result can be a lot easier.

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  • That really looks like a Don Kylne. Lawsuit!

    • I was just going to say: Yojimbo – looks like Tiffany does indeed make a Tiffany Blue watch which strengthens your position that Donkey Line is in color trouble as well as name mark trouble.

      • No, I was saying that Donkey Limes should be the ones doing the suing. 🙂

        • Gotcha – Donkey Limes may have had their Tiffany Green dialed watch before this Tiffany Blue watch with the same color. So prior art applies? Ha ha ha.

          • Well their ABTW post was first, so…I’m pretty sure that counts for something. Look, Tiffany is so last century. The 21st Century will be Donkey Limes’s oyster. And maybe beyond, into perpetuity. So much so that they should just make a watch called the Oyster Perpetual.

          • Donkey Lime
            Oyster Perpetual

            Chaplin
            #81D8D0 = (129, 216, 208)
            Superlative Color
            Officially Certified

          • Most people are unaware that the Oyster Perpetual Tiffany Green Chaplin is Donkey Limes’s 2nd watch. Their 1st watch is called El Primero. It’s a pretty tasty piece. So tasty that they put this original drawing right on the dial: https://uploads.disquscdn.com/images/62c88b524e3675878f804a40ac15b77dfc19f671f0bf769ccbfb49d152bfcfa9.jpg

          • A low point in Zentih’s history (along with their watches honoring murders like Che).

          • Gotta wonder if that Aldo Magada guy is just a businessman, looking for a foothold in the Latin American market, or if he’s got some Communoboner for Che, Cuba, la revolución, etc.

          • I’d have to check, but I think those “Heroes” watches predated Aldo’s start at the helm of Zenith.

          • The Victorious Boogur T. Wang

            I see what you did there….

          • Berndt Norten

            Indeed one should be officially certified for buying such a watch?

  • I like a number of the offered dial colors. The only one I find truly hideous is the Tiffany Blue one. Odd that the watch box shown does not use that color as I would have expected that trademarked part of their trade dress to be on display here.

  • DR

    Nothing screams pure class like monograms.

    Especially on shirt cuffs.

  • “To say to yourself that you are qualified to design a high-end watch that you’ll want to regularly wear takes a degree of confidence.”

    Never stopped me from designing a watch, ha ha.

  • ??????

    Good selection of dial colors, but the rest – not so much. For 6k – 18k nothing special IMO. For instance, Stowa offers Marine with multiple variants of engraving, steel vs gold case, auto vs hand wind caliber, bunch of straps, and starts from 537 eur for simple steel auto to 8k eur for solid rose gold Marina with amazing Durowe caliber. Actually you can do a lot to caliber for a modest price. Stars and Stripes Uhrwerk for 126 euro :))https://uploads.disquscdn.com/images/3635ba1ed00cd8d3405e44b589f9741528d45c54fc10127a0b37e8d808bb9a1c.jpg https://uploads.disquscdn.com/images/d4a7e0c0ea913e3e960f63069bc0321fb4285268328be6d7f00c4d0c960d454b.jpg https://uploads.disquscdn.com/images/d4f6568fe9ab345fc419a0eb8658ca19d0225feac169e8fd224e08fb3f816b78.jpg

    • The Durowe caliber looks like an ETA/Unitas 6498 with new plates and a swan neck regulator (nothing wrong with that mind you).

      • ??????

        I think you must be right. There are similarities in construction.

        • On the Stowa website they even say it is 6498 based (good for them about being so honest).

          • ??????

            True. My fav 6498 version is by Panerai btw: OP XI, simple, but handsome:
            https://uploads.disquscdn.com/images/67e87c5cfdaffbaf2b074fa9b1f81214293e61d6b9092b4324f1015490749269.jpg
            Pity they charge so much…

          • Sheez Gagoo

            I`ve once build a prototype with luminescent gas tubes for Panerai based on this model. I could not see 7000CHF in this piece.

          • ??????

            I think the honest price should’ve been around 2k, the rest is just marketing and popularity based…

          • Sheez Gagoo

            Right. Swatch Group was very happy, when huge watches came up and they simply transformed their pocket watch movement into a wristwatch movement without any effort. My ex GF had a pocket watch from Aerowatch with the same movement but another quality grade (I think elaborée) and it was around 300 CHF. Considering the well finished but very simple Panerai case, hands and dial I really had to laugh out loud.

          • ??????

            There was a scandal even when people who bought Panerai “entry” models with closed back – found a rough unfinished (!!) ETA6497 inside. At 5k CHF! There was even a thread on WUS regarding this. UPD: it was PAM318, here is the thread: http://www.watchprosite.com/page-wf.forumpost/fi-717/ti-750473/pi-4961688/
            People were going mad how could they sell unfinished ebauches inside 5k+ watches??.. However, people were still buying them. Later Panerai introduced an extremely simle “base” model – it was even lacking the screw back, had only snap in caseback, base ETA6497, everything very simple and base… The watch real cost was around ~500 bucks, but Panerai were selling them for 5k+ as hot pies..

          • Sheez Gagoo

            I hope current crisis will ruin such brands, delivering extremly poor value for huge money. I didn`t know this, and I was shocked looking at the pics. Sometimes it`s a shame to be a watchmaker.

          • ??????

            They are speculating since they’re still successfully selling their watches at ridiculous prices… Last time I’ve been at Panerai AD, I was a bit shocked to see them selling PAM587 for 11k (!!) – the watch is a looker, but so bloody simple. 2 hander with simple machine-finished 3-day caliber, very simple dial and case work. But they do it because they can still sell them due to huge auditorium of loyal fans. They will decrease the prices only if they stop selling their watches so easily at any ridiculous prices.

          • Sheez Gagoo

            This happens right now. Nobody buys any watches anymore. I`ve heard Panerai is next to fire people. And their CEO. Paneristis are an endangered species. Johann Rupert is not happy with the performance of Panerai. Just IWC and Montblanc perfor not to bad.

          • ??????

            Then maybe we’ll see a decrease in their prices in the very near future. Or they must be extremely inert to still charge 4-digit prices for simple 2-handers…

          • Amazing how nicer looking plates dress up a 6497/6498. And people wonder why Panerai watches are so large – just look at the size of the movements they used before doing in-house calibers.

          • ??????
      • ??????

        Maybe amazing is an exaggeration from my side, but in real life it looks above average IMO: https://uploads.disquscdn.com/images/68f7ca5b4daae2564bf0156170f78e3b7e0935945334abb6c44f6f74cc20a663.jpg
        At least not worse than Tiffany’s 🙂

  • A_watches

    Cool combo and that bracelet looks awesome

  • The Victorious Boogur T. Wang

    I wasn’t aware that modding and DIY watch building was anything particularly new.

    Nice choice of watch I will say.

  • Shawn Lavigne

    can that awful crown be personalized away? seems like a lot of money for a boring looking assembled watch.

  • Berndt Norten

    For the pool boy in you. A touch of vomit aqua blue-green on your wrist.

  • BNABOD

    while I have no doubt the experience would be fun the price (starting at 6K) for a three hander ETA based model in steel is nuts. it is not particularly well finished, it does look fairly good in real life (went to Tif store myself last year to check them out) . The sunburst gray dial is quite nice but still can’t get over the ridonculous price with or without the pretty box. Now if I was invited then gifted the watch sure i would take it.

    • Yeah, your last sentence, I’m wondering about that too.

  • Marius

    The problem with allowing customers personalize their watch is that most of them don’t have very good taste. The customers, that is. Case in point: this watch.

    This problem grows exponentially when the watch that is being personalized is a low-rent Tiffany. There are extremely few Tiffany-labelled watches that are worth buying, and incide

    • Chaz

      To be fair, when I got my first “real” Swiss mech watch (Oris w/2824), I was endlessly fascinated by the innards viewable through the case back. Maybe the Tiffany customer is a first time mech buyer after having loyally bought up all their quartz offerings?

      But then again, I didn’t pay a whole lot of money to get into the game with that lovely Oris…which I still treasure today.

    • TechUser2011

      I don’t see what the problem is. A customer will personalize the watch for himself/herself, not for you or for general release. That’s the whole point of “personalization.”

      • SuperStrapper

        The problem is that he has a chemical deficiency that only allows him to make childish and hateful comments, regardless of how little sense they make. Most of us just smile and wave.

    • Good luck with a resale. He could donate it to Alcoholics Anonymous for tax purposes.

      • TechUser2011

        Most likely the people who will purchase a personalized watch will do so to bestow the watch for a special occasion. Believe it or not, there are people who buy watches without the intent of flipping it in the future to get money for a different watch.

  • SuperStrapper

    2-tone case, Tiffany blue dial, and red accent in the hands? Is this a watch or a box of crayons?

    • TechUser2011

      Ariel Adams chose that combination. Read the article and watch the video.

      • SuperStrapper

        I’m not sure what the point of this comment is.

  • That seems like an awful lot of time wasted and money spent to end up with a crappy watch.

    • Maybe it was free. So then it was only a waste of time. 🙂

  • Raymond Wilkie

    Well, i love the variety and colours………..wanna fight about it. ( except maybe that super girly baby blue )

  • Shinytoys

    I do love that Tiffany Blue….I think more companies should use it…..

    • IG

      Are you colour blind?

      • Shinytoys

        nope, dad was, I escaped the malady…

      • I’m Tiffany Blue/Tiffany Green colorblind.

  • Chaz

    I’ve seen better *gasp* micro brand, crowd sourced watches here!!!!

    • Like Gorilla?

      • ??????

        Finally I got his marketing trick: every morning I look in the mirror I remember of this watch 🙂

  • Raymond Wilkie

    Look,…………. who am i to judge, if you wanna wear a baby blue face , go right ahead. Guys are wearing pink shirts and have both ears pierced. The worlds gone mad !!!,……i tell you…….MAD !

  • ??????

    Baby-blue + dual-tone + “Tiffany”. If there is some watch opposite to macho big boys’ watch, then it is it.

  • Raymond Wilkie

    Here’s a thought,………the only connection i can make with getting this watch with an eye glass is to make it easier to find your dick, just a thought,………….moving on.

  • And I said “Why’d you get a watch from Tiffany’s?”
    He said “I think I’m rocking the look.”
    And as I recall I think I didn’t quite like it.
    And I said “Well that’s some taste you’ve got.”

  • PeteNice

    Hmmm, interesting but it looks cheap. Perhaps it’s the pictures not doing it justice. Shame, I want to like this.

  • Leland

    My wife likes shopping at Tiffany. (fortunately, we’re still in the silver section and haven’t started collecting gold pieces yet!)

    How cool would it be for her to get the chance to set up the watch that she wants? And, just as cool—and because I trust her taste better than I do my own—she could design one for me, too?

    So what if it runs on an ETA? Good enough and easy to get repaired, right?

    I like the design of their current lineup, CT60 included. I even like the trademark Tiffany blue. With this service, I’m telling ya, when we get around to shopping for a nice watch, we’re going to stop by Tiffany and give them a fair shake.

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