Twice weekly, aBlogtoWatch brings you two incredible podcasts for horology lovers. Every Monday, we have the Superlative Podcast, hosted by Ariel Adams as he talks with the people behind the brands and watches you love, and every Friday, we have aBlogtoWatch Weekly with Ariel and Rick as they talk about exciting news in the watch industry. Both shows are available on all major podcast platforms, and we would love to see you subscribe, rate, and review the shows if you enjoy listening!


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This week our host Ariel Adams is joined by Aaron Sigmond, author of the book Drive Time Deluxe Edition: Watches Inspired by Automobiles, Motorcycles, and Racing, among other great horological-based books. The two start the show talking about how purchasing a luxury watch for many people is a reward they are giving themselves, and the comparison of the number of Lunar New Year pieces that seem to come out. The two talk about Aaron writing the foreword to Ariel’s book, companies creating standard or core collections of watches, and then limited releases related to special events or occasions. They touch on marketing campaigns used by brands today, such as Hublot, and they discuss specific outliers in other industries such as “Supreme” and the impacts that type of marketing could have in this industry. The pair also talk about modern journalism and media coverage today in general, not just the watch industry. In the latter part of the episode, they delve into Aaron’s career as an author, the several watch books he has written and co-authored, and his newest release, Drive Time Deluxe Edition: Watches Inspired by Automobiles, Motorcycles, and Racing.

This week on ABTW weekly, Ariel and Rick discuss how Swatch Group goes all out, this time with either a ludicrous or genius collaboration in the MoonSwatch. They also touch on the new ultra-thin Octo Finissimo from Bulgari and Longines taking the GMT game to Tudor and Tag Heuer. They speak to Bill Yao from Tornek-Rayville, Ariel handles a grail watch and reviews its 21st-century update, and we talk more fantastic plastic with the new Tide from Maurice Lacroix. To check out the articles mentioned in the show, see below:

Omega x Swatch Bioceramic Speedmaster
Hands On Debut of Longines Spirit Zulu Time
Citizen Promaster Eco-Drive Diver 200m & Professional Diver 1300m
Hands On Bulgari Octo Finissimo Ultra
Maurice Lacroix Debuts Aikon #Tide Watches

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Don’t forget to subscribe, rate, and review both podcasts on your platform of choice, and tell us in the comments below which of the 11 versions of the Omega x Swatch Speedmaster Bioceramic MoonSwatch would you wear on your wrist?


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