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Zenith Revives The Gay Frères Ladder Bracelet With New El Primero A384 Revival

Zenith Revives The Gay Frères Ladder Bracelet With New El Primero A384 Revival Watch Releases

As the race for the first automatic chronograph movement drew to a conclusion in 1969, the watch industry at large was experiencing an explosion of creativity in case, dial, and bracelet designs as manufacturers sought to distinguish themselves from the more conservative styles of the past and from one another. Zenith, eager to highlight the revolutionary new El Primero movement with a distinctive look, hired esteemed third party bracelet manufacturer Gay Frères to create a one of a kind new style for the watch and the famous “ladder bracelet” was born. Today, we see that bracelet make its return on the Zenith El Primero A384 Revival Gay Frères bracelet-equipped watch.

Zenith Revives The Gay Frères Ladder Bracelet With New El Primero A384 Revival Watch Releases

The breathable and sporty style became a legend among collectors over the following half-century, returning now to complement the El Primero A384 Revival first introduced in 2019 with a new butterfly deployant clasp. Other than the new ladder bracelet, the A384 Revival remains the same as the 2019 iteration, with its 37 millimeter geometric tonneau case and panda dial accented with a blazing red chronograph seconds hand. Inside the A384 Revival, the El Primero 400 automatic chronograph movement maintains the original trademark 36,000 bph beat rate alongside a robust 50 hour power reserve.

Zenith Revives The Gay Frères Ladder Bracelet With New El Primero A384 Revival Watch Releases

The Zenith El Primero had a banner year in 2019, with the brand celebrating the 50th anniversary of its iconic automatic chronograph movement. We saw a series of limited editions, special events, and the reintroduction of the original 1969 El Primero A384 design. While the 50th anniversary may be over, with the introduction of this Gay Frères bracelet, Zenith shows no signs of stopping support for the A384 in 2020.

While the overall formula changes little from the reissue debuted last year, the return of the ladder bracelet, this  most distinctive element of the 1969 classic, should make for a that much more “collector-friendly” watch in the long run. Zenith has priced the El Primero A384 Revival Gay Frères bracelet-equipped watch at $8,629. For more information, please visit Zenith’s website.

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  • Sky

    I am far from able to afford such a price, but this piece… oh, my.

    What’s the current market rate for an arm and a leg?

  • Independent_George

    I went through a Zenith phase last year, trying on their watches over and over again. I think the AD got a little annoyed. The A384 felt tiny. The salesperson suggest that it could be because I was so used to larger sizes, after all, at that time every watch I owned was l was larger than 40mm, and I was also trying on the 45mm Pilot watches, and I don’t have huge wrists. She had a point, but I said that maybe it would feel more substantial with a bracelet. Looking forward to driving her crazy with repeated trips and try-ons.

    • Rodney Gibbs

      Lol nice ! AD need to learn to work for a sale and provide a point of difference with service Otherwise everyone would just buy from the likes of Chrono 24 right ?

  • johnmac

    Now where’s the A386 Revival in SS?

  • NaJo

    A sure shot winner in all departments. On my list to try on.

  • Independent_George

    Yes. Even better with no date. But it is very faithful to the original, and that’s important to a lot of collectors.

  • Rodney Gibbs

    Yeah I know right and it would line up better with the lume indicies too.

  • Ugo

    love it.

  • The bracelet width clearly does not match the lug width. Total fail.

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