SIHH 2018 Will Feature Public Day & More Exhibitors Than Ever

SIHH 2018 Will Feature Public Day & More Exhibitors Than Ever

SIHH 2018 Will Feature Public Day & More Exhibitors Than Ever Shows & Events

Are we pumped for SIHH 2018 yet? Just like the "holiday shopping season" and beginning around the same time, it seems like the new-product announcements get earlier every year. With still more than a month to go, the 2018 models that we will get to see in Geneva in January have already started coming in. The Salon International de la Haute Horlogerie (SIHH) watch industry trade show, just like its organizing body the Fondation de la Haute Horlogerie (FHH), has continued to grow and evolve each year, adding more brands as well as a day where the show is open to the public for the first time in 2017 – this time around, it will be Friday, January 19th, 2018. Now with a total of 35 brands, SIHH 2018 promises even more variety than in previous years.

SIHH 2018 Will Feature Public Day & More Exhibitors Than Ever Shows & Events

You already know that SIHH is one of the two most important events for the watch industry, as its exhibitors – while much fewer than at the biggest industry trade show, Baselworld – represent many major and influential brands, and this is the time of year when they introduce their most important new products. Vis-à-vis Baselworld – where around 300 brands represent the breadth of the watch industry from high-end and mainstream to obscure startups – SIHH has always carefully maintained an image of exclusivity and "prestige."

So, while a few brands do introduce models in the "mid-level luxury" range that the average person might be able to consider saving up for and possibly actually wearing... you can expect a lot of skeletonization, avant-garde designs, artisanal techniques and haute horology finishing, "high complications," precious materials, and stratospheric prices. Haute horlogerie is in the name, after all. It has largely been a spectator's show for fans of high-end watchmaking, but with recent industry trends emphasizing more "down-to-earth" (it's all relative) models, some balance and variety can at least be hoped for.

SIHH 2018 Will Feature Public Day & More Exhibitors Than Ever Shows & Events
SIHH 2018's 35 Exhibiting Brands

The Richemont Group along with some independent brands long represented the handful of SIHH exhibitors. However, the show's 2016 edition added a "Carré des Horlogers" section with nine "artisan-creators and independent workshops" and expanded that number in 2017. This year, the Carré des Horlogers brands are up to no fewer than 17, with the primary exhibitors (referred to as "Historic Maisons") at 18 for a total, again, of 35. The primary exhibitors are joined by Hermes, and the Carré des Horlogers adds five brands with Armin Strom, DeWitt, Ferdinand Berthoud, Élégante by F.P.Journe, and Romain Gauthier. See the full list of exhibitors in the image above.

SIHH 2018 Will Feature Public Day & More Exhibitors Than Ever Shows & Events

From a media perspective, Baselworld has tended to spread our resources very thinly in past years with simply too much to cover at once, so with some prominent brands having moved from Baselworld to SIHH, we can hope for some balance between the shows. Around 20,000 visitors are expected this year, and the FHH promises improved facilities and connectivity in order to make our job of bringing you high quality content more efficient – so we'll see what that's like in January. That's just a glimpse into our point of view in preparing for the show.

We'll continue providing news of new products ahead of the show – if mostly only renders and official product images from the brands with basic information before being able to see the watches in person to photograph and evaluate them in their glorious and gritty reality. SIHH 2018 runs from January 15th to the 19th, and again, the last day is open to the public with tickets on sale at the SIHH website. sihh.org

  • Solloshi B. Hawkins

    Curious to see how Speake-Marin will look now.

    • Berndt Norten

      Speak low…

      • Solloshi B. Hawkins

        Sweet Marinade, comin’ for to soften my meat…

        • Berndt Norten

          Speak low when you speak, love
          Our summer day withers away too soon, too soon
          Speak low when you speak, love
          Our moment is swift, like ships adrift, we´re swept apart, too soon…

          • Raymond Wilkie

            Berndt !

          • Berndt Norten

            Say my name, say my name

          • Solloshi B. Hawkins

            Danestiny’s Child

    • DanW94

      They’re exploring new markets, changing name to Speake-Mandarin.

      • IG

        …and if they fail, they change to Spoke-Marin and close the shop.

      • Solloshi B. Hawkins

        Hope you like the number 8…
        …and Zodiac sh*t…

        • DanW94

          Eight is the luckiest number that you’ll ever do…

          • Solloshi B. Hawkins

            NUM-BAH!

          • Solloshi B. Hawkins

            9 is not as auspicious as 8. It’s the auspiciousiest number since the number 8.

          • Sheez Gagoo

            Four is the luckiest number that you’ll ever do. Two care about themselfes and two care about you. Lesson learned in a Seminar in Bangkok run by Marius.

          • BNABOD

            Classy

        • Raymond Wilkie

          They have 3 covered.

    • Mikita

      Steak-Mandarins

    • Mikita

      Sheikh-Urine

  • Solloshi B. Hawkins

    I thought Snypr would make the cut.
    No Nubeo, No Attendo.

    • Lurch

      Shinola will be there if that matters to you. Unveiling the Lake Erie Monster.

  • Raymond Wilkie

    I would love to go. I would be like a kid in a candy store. Not being able to buy anything would drive me nuts. I look forward to seeing what comes out.

  • Solloshi B. Hawkins

    Is the woman on the right maybe not a woman?

    • Berndt Norten

      Lady looks like a dude

      • Raymond Wilkie

        That’s a cheap ass wig and a scarf to hide the adams apple………..classic

        • Solloshi B. Hawkins

          Can you recommend a good wig shop?

          • Raymond Wilkie

            That Gene, i cannot do.

          • Solloshi B. Hawkins

            Fine. Keep it to yourself. You don’t have to tell me the name of the place, just bring me back a 3/4 brunette bob from India thanks.

          • Raymond Wilkie

            I think a lighter shade would enhance your features. Maybe go all Doris Day with a blonde bob ?

          • Solloshi B. Hawkins

            OK, let’s stop the insanity! I wanna look like Susan Powter. Can you do that for me?

          • Raymond Wilkie

            Hmmm,…..bit of a tall order. What about Barbra Streisand ?

          • Solloshi B. Hawkins

            Color Me Barbra

          • Raymond Wilkie

            Hello gorgeous.

          • DanW94

            A Lighter Shade of Pale.

          • Raymond Wilkie

            Gawd dam ! Can everything i say turn into a lyric ? I can’t go for that.

          • Solloshi B. Hawkins

            No can do!

          • Raymond Wilkie

            Totally fed you that line 🙂

          • DanW94

            Hold the line, Bill’s post are always on time.

          • Raymond Wilkie

            Dan is Bill !

          • Solloshi B. Hawkins

            Dan wishes he was you. 🙂

          • DanW94

            I’m the King of wishful thinking.

          • Solloshi B. Hawkins

            All I wanna do when I wake up in the morning is post some crap.
            Solloshi! Solloshi!

          • Berndt Norten

            All I wanna do
            Is have some fun
            At the vultures’ expense
            (I’m not the only one)

          • Solloshi B. Hawkins

            And we’re patrolling the giveaway page at noon on Tuesday…

          • Berndt Norten

            We’ll b there
            Till the sun goes down over…

          • Solloshi B. Hawkins

            Undone Headquarters Boulevard

          • Solloshi B. Hawkins

            I saw Ray’s posts come down from India. He better take the time to buy that scarf I’ve never had…

          • Berndt Norten

            Blue Gene. I just met a girl named Blue Gene.

          • Solloshi B. Hawkins

            I prefer to be called Gene Genie.

          • Berndt Norten

            Whatever. Let yourself go.

          • Sheez Gagoo

            Maybe Marius?

          • BNABOD

            Where has he been

      • IG
    • BNABOD

      I am not convinced either

  • Sheez Gagoo

    This could be the last nail in the coffin of the suffering Baselworld. They already lost more than half of their exhibitors. Others do better, obviously.

    • IG

      THE BIVER is still there.

      • Solloshi B. Hawkins

        But will Haskell be there?

        • SuperStrapper

          How could it be a show otherwise?

          • BNABOD

            Good point

  • Jon Snow

    I can’t wait to get there and see Monta, Gentleman Warfare and Donkey Lime. Sadly, no Bamford or Brewmont, but there’s always LondonWorld* to look forward to.

    *Held in Henley-on-Thames

  • Raymond Wilkie

    How nice of them to let the great unwashed in on friday between 11 pm and 6pm and all for only £52.78p, I want a three course meal for that and a tour by Mr Biver himself.

  • BNABOD

    Will Undone and their most interesting man on earth be there?

    • Mikita

      He doesn’t always wear a watch, but when he does, he prefers Undone.

  • Mikita

    No Solloshi and no Rubber B – no reason to attend. Period.

    • Solloshi B. Hawkins

      They’ll both be at the No Comment Watch Fair. But I can’t tell you where or when that is. It might have already happened – No Comment

      • Mikita

        No comment.

        • Solloshi B. Hawkins

          —>comment

          • Mikita

            -. — / -.-. — — — . -. – .-.-.-

        • IG

          “No comment” is a comment.

  • Glad to see they are still allowing us peasants to attend one day.

    If they keep adding more brands, in a few years, they will be able to move the whole road show up the street to Basel; and nobody in the industry will have to worry about actually working until spring arrives in Switzerland.

  • Solloshi B. Hawkins

    Interesting that FP Journe will be there, but only with his Elegante line/sub-brand.

    • Spangles

      FPJ tends to roll out their stuff separately, but at the same time as SIHH, iirc. So, this is like they are half in rather than being the cool guy outside the party too hip to come in.

  • Ariel tried to talk to the BaselWorld folks the last time I was there (in 2016) with ideas on how to make the job of the press easier. But they didn’t seem all that receptive. Which seems to be in line with the prevailing impression that BW management doesn’t listen to the brands either and give the watch industry a take it or leave it attitude. In contrast SIHH is run as a collective event by the brands – so it’s their show, not the other way around. Haven’t been to SIHH (yet).