About Adi Soon

Adi is a photographer and writer, who lately discovered that his hidden obsession about watches would actually be useful to other people. Currently living in London, he calls Malaysia his true home. He is also interested in other artistic things.

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Author Archive | Adi Soon

Swiss Made

“Swiss Made” Now Means More Swiss Made

The Swiss National Council approved by way of a 124 against 67 majority vote that the minimum share of Swiss value for industrial products has been raised to 60%, up from about 50%.

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Visiting The Flagship Bremont Watch Boutique In London

Living in the UK and speaking to watch-lovers and people connected to the watch industry, conversations inevitably veer towards the phenomenon that is Bremont. Of note of course is the seemingly meteoric rise of the brand out of nowhere, and now, in its twelfth year in 2013, it has five main collections, a number of sold out limited editions, and legions of fans among celebrities and watch-lovers alike.

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TAG Heuer MikroPendulumS Watch: First Magnetic Double Tourbillon Hands-On

The TAG Heuer MikroPendulumS has just been announced and it looks to be a technical tour-de-force. Finally TAG Heuer has been able to perfect their pendulum magnetic escapement concept enough to put it into a production timepiece…

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Casio PRO TREK PRW 3000

Baselworld 2013: Casio PRO TREK PRW-3000 – New Sensor In Smaller Case

The Casio PRO TREK PRW-3000 for 2013 has been announced, and let me tell you why I am particularly interested. In a nutshell Casio has released a smaller, sleek looking, very capable PRO TREK watch with improved sensors (at a reasonable price).

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Swatch Sistem51

Baselworld 2013: Swatch Sistem51- Only 100 Swiss Francs for a Mechanical Watch!

Let’s look at the headline features. It’s a fully automated assembly made mechanical movement composed of only 51 components, a 90 hour power reserve and a selling price of no more than 100 Swiss Francs. To those who go by other currencies, this translates into 105.50 USD, 81.20 Euro or 68.3 GBP…

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Baselworld 2013: Tag Heuer, the Jack Heuer Special Editions

2013 is the 50th Anniversary of the Carrera watch, and while the other Carrera models are nice, nothing beats the stand out vintage vibe of the Jack Heuer Special Editions. This pair of watches celebrating famed Honorary Chairman of Tag Heuer, Jack Heuer, the Heuer Carrera Calibre 17 and the TAG Heuer Carrera Calibre 1887 Chronograph – Jack Heuer Editions are eye-catching beauties that certainly belong together as a study in how Tag Heuer as a brand has evolved through the years.

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Breitling Emergency 2

Baselworld 2013: Breitling Emergency II

If you were an owner of the original Breitling Emergency watch, then you’re probably the sort of person that engages in dangerous activities that leave you with a higher than normal chance of being stranded in the middle of nowhere. For the people that need this watch, and perhaps for others who live a normal lifestyle but are a little paranoid of “what if” scenarios, Breitling has just come up with the Emergency II.

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Baselworld 2013: Omega Speedmaster ’57 Co-Axial Chronograph

Baselworld 2013: Welcome yet another Omega Speedmaster for you Omega fans out there. It seems several items to be unveiled at Baselworld were posted on Omega’s site yesterday a bit prematurely and quickly taken down…

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Baselworld 2013: Omega Speedmaster Dark Side of the Moon

Seems that enough information has gotten out, that I think Omega knows they have something really special to tease Omega fans everywhere. The new Omega Speedmaster Moonwatch is coming, and from the way things look, it’s one pretty watch…

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Series 2 Open Dial

Roger Smith Hand-Made Watches – A Visit To The Isle Of Man

The Isle of Man is an island off the coast of the UK mainland that is not known for many things except perhaps the TT races and also as a place for lower tax rates.

If however, you are well versed with high-end watch-making, you will instantly know that this is the place where significant things have happened in the world of horology…

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Badollet Ivresse On the Wrist

Badollet Ivresse Watch Hands-On + Manufacture Visit

Badollet is a brand that is not very well-known but has been quietly gaining recognition for this particular piece, the Ivresse, which I had a chance to see being made at their atelier in La Vallée de Joux near Geneva.

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Miki Eleta Clocks And Mechanical Art At The MB&F M.A.D.Gallery

The M.A.D Gallery in Geneva while existing as the place to go to see the latest pieces from MB&F, is also a place where you can find unique “mechanical art” exhibitions. There is perhaps none more unique than the exhibition by clock-maker, Miki Eleta that was held to coincide with the week of SIHH.

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Nomos Glashütte Zürich Weltzeit Watch Face

Nomos Glashütte Zürich Weltzeit Watch: A Complicated Meditation

Nomos Glashütte is one of those brands that any watch lover comes to know in a somewhat more intermediate stage of watch appreciation. Certain ideas of what makes a fine watch are realized at this stage, and Nomos Glashütte is fully formed to cater to the people who come up the ladder.

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Montblanc Timewalker World Time Hemispheres

Montblanc Timewalker World Time Hemispheres Watch Review

We wore a new Montblanc Timewalker model for a little while during SIHH, so we thought you should know a little bit about it. There seems to have been a resurgence in world-timer watches these days among many brands.

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Behind The Curtain At aBlogtoWatch: What A Watch Blogger Really Does

Ever wondered what it is like to work with Ariel Adams? I certainly did, and in the last four months, I have been treated to a spectacle beyond my comprehension, leading to a vague understanding that perhaps I have stumbled into a place that I was meant to be.

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Thierry Nataf Interview: New CEO Of Slyde Watches

He has been described as controversial; he has been described as extreme. One thing Thierry Nataf is not however, is boring…

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